The relationship between internal marketing and service quality: examining the mediating roles of organisational commitment among frontline employees in Sabah public service / Rozanah Abd Hamid
The purpose of this study is to examine i) the relationship between internal marketing (IM) and service quality (SQ), ii) the relationship between internal marketing and organisational commitment (OC), iii) the relationship between organisational commitment and service quality; and iv) whether organ...
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| Format: | Thesis |
| Language: | English |
| Published: |
2020
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| Online Access: | https://ir.uitm.edu.my/id/eprint/61172/1/61172.pdf https://ir.uitm.edu.my/id/eprint/61172/ |
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