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D'Arepiz Kitchen / Ahmad Izham Che Daud

The food industry is a growing industry. If we talk about the development of the world of food industry, there will be no end. Everyone in every different country and county has different tastes and different views on food. This is due to the diversity of cultures and traditions that affect the food...

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Main Author: Che Daud, Ahmad Izham
Format: Entrepreneurship Project
Language:English
Published: 2021
Subjects:
Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Cooking, Malay
Restaurants, cafeterias, tearooms, etc.
Online Access:https://ir.uitm.edu.my/id/eprint/61033/1/61033.pdf
https://ir.uitm.edu.my/id/eprint/61033/
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id my.uitm.ir.61033
record_format eprints
spelling my.uitm.ir.610332022-06-10T01:52:41Z https://ir.uitm.edu.my/id/eprint/61033/ D'Arepiz Kitchen / Ahmad Izham Che Daud Che Daud, Ahmad Izham Entrepreneurship. Risk and uncertainty Social aspects. Social marketing Cooking, Malay Restaurants, cafeterias, tearooms, etc. The food industry is a growing industry. If we talk about the development of the world of food industry, there will be no end. Everyone in every different country and county has different tastes and different views on food. This is due to the diversity of cultures and traditions that affect the food industry. However, there are still those who can accept this type of food from abroad because it is similar or tastes close to local food. Our products focus on healthy eating and provide awareness to the community on the importance of healthy eating to daily life. Our target buyers are wives or those who live alone who are tired of cooking at home. The preparation of our products is provided in a clean and conducive environment. I started an online business starting on April 1, 2021 using Facebook social media as a platform for buying and selling. We receive various feedbacks from customers about how good the quality of our products is. We use various marketing techniques to attract customers to buy our products. Teaser, Soft selling, Hard selling is a strategy we use to attract customers to buy with us. We found that the strategy we used work well and received many orders from customers. The tagline we use “Cheap and Definitely Tasty” is trending on Facebook due to the viral power one of our customers. 2021 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/61033/1/61033.pdf D'Arepiz Kitchen / Ahmad Izham Che Daud. (2021) [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Cooking, Malay
Restaurants, cafeterias, tearooms, etc.
spellingShingle Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Cooking, Malay
Restaurants, cafeterias, tearooms, etc.
Che Daud, Ahmad Izham
D'Arepiz Kitchen / Ahmad Izham Che Daud
description The food industry is a growing industry. If we talk about the development of the world of food industry, there will be no end. Everyone in every different country and county has different tastes and different views on food. This is due to the diversity of cultures and traditions that affect the food industry. However, there are still those who can accept this type of food from abroad because it is similar or tastes close to local food. Our products focus on healthy eating and provide awareness to the community on the importance of healthy eating to daily life. Our target buyers are wives or those who live alone who are tired of cooking at home. The preparation of our products is provided in a clean and conducive environment. I started an online business starting on April 1, 2021 using Facebook social media as a platform for buying and selling. We receive various feedbacks from customers about how good the quality of our products is. We use various marketing techniques to attract customers to buy our products. Teaser, Soft selling, Hard selling is a strategy we use to attract customers to buy with us. We found that the strategy we used work well and received many orders from customers. The tagline we use “Cheap and Definitely Tasty” is trending on Facebook due to the viral power one of our customers.
format Entrepreneurship Project
author Che Daud, Ahmad Izham
author_facet Che Daud, Ahmad Izham
author_sort Che Daud, Ahmad Izham
title D'Arepiz Kitchen / Ahmad Izham Che Daud
title_short D'Arepiz Kitchen / Ahmad Izham Che Daud
title_full D'Arepiz Kitchen / Ahmad Izham Che Daud
title_fullStr D'Arepiz Kitchen / Ahmad Izham Che Daud
title_full_unstemmed D'Arepiz Kitchen / Ahmad Izham Che Daud
title_sort d'arepiz kitchen / ahmad izham che daud
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/61033/1/61033.pdf
https://ir.uitm.edu.my/id/eprint/61033/
_version_ 1735389678078525440
score 13.211869

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