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Development of shopping centre classification model using analytical hierarchy process (AHP) / Ihfasuziella Ibrahim

Shopping centre in Malaysia has shown progressive growths and increasing level of competitiveness. The shopping centre springing up around us like mushrooms after the rain. The changes format of urbanization, globalization, new technologies and innovations are leading the entire retail market mak...

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Main Author: Ibrahim, Ihfasuziella
Format: Thesis
Language:English
Published: 2021
Subjects:
Theory. Philosophy. Including aesthetics, architectonics, classification, semiotics. Symbolism in architecture
Shopping arcades. Shopping centers. Shopping malls
Online Access:https://ir.uitm.edu.my/id/eprint/60945/1/60945.pdf
https://ir.uitm.edu.my/id/eprint/60945/
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spelling my.uitm.ir.609452022-06-03T03:33:32Z https://ir.uitm.edu.my/id/eprint/60945/ Development of shopping centre classification model using analytical hierarchy process (AHP) / Ihfasuziella Ibrahim Ibrahim, Ihfasuziella Theory. Philosophy. Including aesthetics, architectonics, classification, semiotics. Symbolism in architecture Shopping arcades. Shopping centers. Shopping malls Shopping centre in Malaysia has shown progressive growths and increasing level of competitiveness. The shopping centre springing up around us like mushrooms after the rain. The changes format of urbanization, globalization, new technologies and innovations are leading the entire retail market makes our shopping centres management more challenging. Shopping centre plays a crucial role in promoting economic growth and urban development. Now, with the emergence of more shopping centre, undoubtedly the competitions between malls have become stiffer. As a result, the characteristics of Malaysia’s shopping centre have become more complex. The shopping centre in Malaysia has highest vacancy rate because of lack of quality, performance, and location to attract the visitors. The shopping centre need more attractive to sustain the building. Instead, malls need to move in a different direction, away from commoditized shopping experiences and toward a broadened value proposition for consumers. Therefore, the purpose of this thesis is to establish the classification of shopping centre based on size, building and locational characteristics’ quality of shopping centre in Malaysia. Integral to achieve this objective, various characteristics that cover all fields are grouped under 10 categories of shopping centre based on Delphi Method. Delphi Method has been selected as a reliable qualitative method according to the local context in developing size, building and locational characteristics of ranking through the eyes of local expert panels that can deliver guidance to researcher in recognising the quality of each characteristics of shopping centre in the local environment. Size, Building and Locational Quality Index (SBLQI) was introduced as a unique approach whereby it emphasised on observation method for the quality level of each of the characteristics of shopping centre in detail. Analytical Hierarchy Process (AHP) method analysed the weightage of importance based on the 440 visitors’ perception towards shopping centre based on 10 categories of shopping center in Klang Valley. Moreover, in benefiting from a plethora of variables, 44 shopping centre in Klang Valley were selected to provide the data on shopping centre. Geo-information System (GIS) software measured the distance and radius precisely. SBLQI method also considers the subjectivity and objectivity in making a measurement. The study was successful in identifying the grading of shopping centre with Grade A, B, C and D which they have given different results in each shopping centre. Thus, this study is expected to provide insights to the customer and tenant in improving the quality size, performance and location of the shopping centre particularly in Malaysia and as a guidance to manage the building of shopping centre so that it can compete in the international arena. 2021-05 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/60945/1/60945.pdf Development of shopping centre classification model using analytical hierarchy process (AHP) / Ihfasuziella Ibrahim. (2021) PhD thesis, thesis, Universiti Teknologi MARA.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Theory. Philosophy. Including aesthetics, architectonics, classification, semiotics. Symbolism in architecture
Shopping arcades. Shopping centers. Shopping malls
spellingShingle Theory. Philosophy. Including aesthetics, architectonics, classification, semiotics. Symbolism in architecture
Shopping arcades. Shopping centers. Shopping malls
Ibrahim, Ihfasuziella
Development of shopping centre classification model using analytical hierarchy process (AHP) / Ihfasuziella Ibrahim
description Shopping centre in Malaysia has shown progressive growths and increasing level of competitiveness. The shopping centre springing up around us like mushrooms after the rain. The changes format of urbanization, globalization, new technologies and innovations are leading the entire retail market makes our shopping centres management more challenging. Shopping centre plays a crucial role in promoting economic growth and urban development. Now, with the emergence of more shopping centre, undoubtedly the competitions between malls have become stiffer. As a result, the characteristics of Malaysia’s shopping centre have become more complex. The shopping centre in Malaysia has highest vacancy rate because of lack of quality, performance, and location to attract the visitors. The shopping centre need more attractive to sustain the building. Instead, malls need to move in a different direction, away from commoditized shopping experiences and toward a broadened value proposition for consumers. Therefore, the purpose of this thesis is to establish the classification of shopping centre based on size, building and locational characteristics’ quality of shopping centre in Malaysia. Integral to achieve this objective, various characteristics that cover all fields are grouped under 10 categories of shopping centre based on Delphi Method. Delphi Method has been selected as a reliable qualitative method according to the local context in developing size, building and locational characteristics of ranking through the eyes of local expert panels that can deliver guidance to researcher in recognising the quality of each characteristics of shopping centre in the local environment. Size, Building and Locational Quality Index (SBLQI) was introduced as a unique approach whereby it emphasised on observation method for the quality level of each of the characteristics of shopping centre in detail. Analytical Hierarchy Process (AHP) method analysed the weightage of importance based on the 440 visitors’ perception towards shopping centre based on 10 categories of shopping center in Klang Valley. Moreover, in benefiting from a plethora of variables, 44 shopping centre in Klang Valley were selected to provide the data on shopping centre. Geo-information System (GIS) software measured the distance and radius precisely. SBLQI method also considers the subjectivity and objectivity in making a measurement. The study was successful in identifying the grading of shopping centre with Grade A, B, C and D which they have given different results in each shopping centre. Thus, this study is expected to provide insights to the customer and tenant in improving the quality size, performance and location of the shopping centre particularly in Malaysia and as a guidance to manage the building of shopping centre so that it can compete in the international arena.
format Thesis
author Ibrahim, Ihfasuziella
author_facet Ibrahim, Ihfasuziella
author_sort Ibrahim, Ihfasuziella
title Development of shopping centre classification model using analytical hierarchy process (AHP) / Ihfasuziella Ibrahim
title_short Development of shopping centre classification model using analytical hierarchy process (AHP) / Ihfasuziella Ibrahim
title_full Development of shopping centre classification model using analytical hierarchy process (AHP) / Ihfasuziella Ibrahim
title_fullStr Development of shopping centre classification model using analytical hierarchy process (AHP) / Ihfasuziella Ibrahim
title_full_unstemmed Development of shopping centre classification model using analytical hierarchy process (AHP) / Ihfasuziella Ibrahim
title_sort development of shopping centre classification model using analytical hierarchy process (ahp) / ihfasuziella ibrahim
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/60945/1/60945.pdf
https://ir.uitm.edu.my/id/eprint/60945/
_version_ 1735389669077549056
score 13.211869

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