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Sugar Bytes: case study: company analysis / Nurul Syazlina Kamaruzzaman and Nur Ilham Nabilah Mohd Khairi

Sugar Bytes was established in 2021 in the food industry with partnership form of business. We are specializing in serving sweet tooth and desserts to our customers who stay in the Klang Valley’s area. Our main focus for our business is in selling fresh-baked brownies and pavlova with a variety of t...

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Main Authors: Kamaruzzaman, Nurul Syazlina, Mohd Khairi, Nur Ilham Nabilah
Format: Entrepreneurship Project
Language:English
Published: 2021
Subjects:
Entrepreneurship. Risk and uncertainty
Business analysts
Baking. Confectionery
Online Access:https://ir.uitm.edu.my/id/eprint/60934/2/60934.pdf
https://ir.uitm.edu.my/id/eprint/60934/
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spelling my.uitm.ir.609342022-08-30T04:46:10Z https://ir.uitm.edu.my/id/eprint/60934/ Sugar Bytes: case study: company analysis / Nurul Syazlina Kamaruzzaman and Nur Ilham Nabilah Mohd Khairi Kamaruzzaman, Nurul Syazlina Mohd Khairi, Nur Ilham Nabilah Entrepreneurship. Risk and uncertainty Business analysts Baking. Confectionery Sugar Bytes was established in 2021 in the food industry with partnership form of business. We are specializing in serving sweet tooth and desserts to our customers who stay in the Klang Valley’s area. Our main focus for our business is in selling fresh-baked brownies and pavlova with a variety of toppings and delicious flavors that will not be forgotten. We chose Klang Valley’s area as we found that this location with the highest population in Malaysia can bring opportunity for us to bring growth for the success of our business. Sugar Bytes is a partnership consisting of two owners that are recognized as the backbones of the business, which are the bakers who want to be known as “Alin” and “Yamyam”. Other than that, we use Sugar Bytes as a platform in providing the best desserts in town for our customers while maintaining our good services with affordable prices. Thus, everyone is able to taste our dessert. Sugar Bytes is using Facebook as a medium to promote the desserts in order to let the customers know about our business’s products. Instead of waiting in line and paying more to get the best desserts with the finest flavors in mouth, we offer our customer with delivery service to deliver our products to them. In addition, we use several techniques in promoting Sugar Bytes in Facebook specifically to the softsell and hardsell to attract the interest of our customers to get our products. We also provide them with teasers to attract them to look forward to our new products. We combined all of these to promote our products to keep the engagement between Sugar Bytes and the customers thus encouraging them to buy with us. Besides, those customers that intend to buy our products, we are also welcoming them to ask us through the comment sections in Facebook postings, or contact us through the personal messages in Facebook, or via the “Whatsapp” platform. Our Sugar Bytes has great features as we are only providing the best one for our customers with love and sweets aligned to our motto “Sweet as You!”. We believe that the existence of our business will serve us well as we go forward while expanding our business. Hence, we are hoping to ensure our business can continue to leverage many people in providing the desserts especially for the sweet tooth and chocolate lovers. 2021 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/60934/2/60934.pdf Sugar Bytes: case study: company analysis / Nurul Syazlina Kamaruzzaman and Nur Ilham Nabilah Mohd Khairi. (2021) [Entrepreneurship Project] <http://terminalib.uitm.edu.my/60934.pdf> (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Business analysts
Baking. Confectionery
spellingShingle Entrepreneurship. Risk and uncertainty
Business analysts
Baking. Confectionery
Kamaruzzaman, Nurul Syazlina
Mohd Khairi, Nur Ilham Nabilah
Sugar Bytes: case study: company analysis / Nurul Syazlina Kamaruzzaman and Nur Ilham Nabilah Mohd Khairi
description Sugar Bytes was established in 2021 in the food industry with partnership form of business. We are specializing in serving sweet tooth and desserts to our customers who stay in the Klang Valley’s area. Our main focus for our business is in selling fresh-baked brownies and pavlova with a variety of toppings and delicious flavors that will not be forgotten. We chose Klang Valley’s area as we found that this location with the highest population in Malaysia can bring opportunity for us to bring growth for the success of our business. Sugar Bytes is a partnership consisting of two owners that are recognized as the backbones of the business, which are the bakers who want to be known as “Alin” and “Yamyam”. Other than that, we use Sugar Bytes as a platform in providing the best desserts in town for our customers while maintaining our good services with affordable prices. Thus, everyone is able to taste our dessert. Sugar Bytes is using Facebook as a medium to promote the desserts in order to let the customers know about our business’s products. Instead of waiting in line and paying more to get the best desserts with the finest flavors in mouth, we offer our customer with delivery service to deliver our products to them. In addition, we use several techniques in promoting Sugar Bytes in Facebook specifically to the softsell and hardsell to attract the interest of our customers to get our products. We also provide them with teasers to attract them to look forward to our new products. We combined all of these to promote our products to keep the engagement between Sugar Bytes and the customers thus encouraging them to buy with us. Besides, those customers that intend to buy our products, we are also welcoming them to ask us through the comment sections in Facebook postings, or contact us through the personal messages in Facebook, or via the “Whatsapp” platform. Our Sugar Bytes has great features as we are only providing the best one for our customers with love and sweets aligned to our motto “Sweet as You!”. We believe that the existence of our business will serve us well as we go forward while expanding our business. Hence, we are hoping to ensure our business can continue to leverage many people in providing the desserts especially for the sweet tooth and chocolate lovers.
format Entrepreneurship Project
author Kamaruzzaman, Nurul Syazlina
Mohd Khairi, Nur Ilham Nabilah
author_facet Kamaruzzaman, Nurul Syazlina
Mohd Khairi, Nur Ilham Nabilah
author_sort Kamaruzzaman, Nurul Syazlina
title Sugar Bytes: case study: company analysis / Nurul Syazlina Kamaruzzaman and Nur Ilham Nabilah Mohd Khairi
title_short Sugar Bytes: case study: company analysis / Nurul Syazlina Kamaruzzaman and Nur Ilham Nabilah Mohd Khairi
title_full Sugar Bytes: case study: company analysis / Nurul Syazlina Kamaruzzaman and Nur Ilham Nabilah Mohd Khairi
title_fullStr Sugar Bytes: case study: company analysis / Nurul Syazlina Kamaruzzaman and Nur Ilham Nabilah Mohd Khairi
title_full_unstemmed Sugar Bytes: case study: company analysis / Nurul Syazlina Kamaruzzaman and Nur Ilham Nabilah Mohd Khairi
title_sort sugar bytes: case study: company analysis / nurul syazlina kamaruzzaman and nur ilham nabilah mohd khairi
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/60934/2/60934.pdf
https://ir.uitm.edu.my/id/eprint/60934/
_version_ 1743110392247222272
score 13.211869

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