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Ayam Goreng Cheese HFC: case study: company analysis / Nadia Husna Ahmad … [et al.]

This report is a case study of Ayam Goreng Cheese HFC, a business located in Pasir Mas, Kelantan. For this case study, we conducted an interview with the business's owner to get important information regarding the business. Due to the pandemic COVID-19, the interview was done via WhatsApp Messe...

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Main Authors: Ahmad, Nadia Husna, Mazlan, Nurul Asnita, Sebeli, Nurul Safiqah, Naksir, Rosma, Damayanti, Khairunissaa
Format: Entrepreneurship Project
Language:English
Published: 2021
Subjects:
Entrepreneurship. Risk and uncertainty
Business analysts
Food service
Online Access:https://ir.uitm.edu.my/id/eprint/60928/2/60928.pdf
https://ir.uitm.edu.my/id/eprint/60928/
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record_format eprints
spelling my.uitm.ir.609282022-08-30T04:47:57Z https://ir.uitm.edu.my/id/eprint/60928/ Ayam Goreng Cheese HFC: case study: company analysis / Nadia Husna Ahmad … [et al.] Ahmad, Nadia Husna Mazlan, Nurul Asnita Sebeli, Nurul Safiqah Naksir, Rosma Damayanti, Khairunissaa Entrepreneurship. Risk and uncertainty Business analysts Food service This report is a case study of Ayam Goreng Cheese HFC, a business located in Pasir Mas, Kelantan. For this case study, we conducted an interview with the business's owner to get important information regarding the business. Due to the pandemic COVID-19, the interview was done via WhatsApp Messenger. From there, we studied the business's background, organisational structure, and products and services provided by the company. Additionally, we evaluate different ancillary services that contribute to the company's stability, as well as the business, marketing, and operational strategies implemented. Also, we outlined that the Business Model Canvas (BMC) for this business consists of nine elements such as key partners, key activities, key resources, value proposition, customer relationship, channel, customer segment, cost structure, and revenue streams. Next, we discovered their main business problem and identified the primary causes of it. Their main business problems are inadequate manpower, insufficient equipment, lack of promotion and limited parking space. Thus, we find some solutions to overcome the problems that the company has faced, which are that they should hire more workers, add more frying equipment, and purchase electric food warmers. They also need to actively advertise the product on various social media platforms and provide a larger parking space to make it easier for their customers. Lastly, these solutions and recommendations might be used by the owner to improve and grow their business in the future 2021 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/60928/2/60928.pdf Ayam Goreng Cheese HFC: case study: company analysis / Nadia Husna Ahmad … [et al.]. (2021) [Entrepreneurship Project] <http://terminalib.uitm.edu.my/60928.pdf> (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Business analysts
Food service
spellingShingle Entrepreneurship. Risk and uncertainty
Business analysts
Food service
Ahmad, Nadia Husna
Mazlan, Nurul Asnita
Sebeli, Nurul Safiqah
Naksir, Rosma
Damayanti, Khairunissaa
Ayam Goreng Cheese HFC: case study: company analysis / Nadia Husna Ahmad … [et al.]
description This report is a case study of Ayam Goreng Cheese HFC, a business located in Pasir Mas, Kelantan. For this case study, we conducted an interview with the business's owner to get important information regarding the business. Due to the pandemic COVID-19, the interview was done via WhatsApp Messenger. From there, we studied the business's background, organisational structure, and products and services provided by the company. Additionally, we evaluate different ancillary services that contribute to the company's stability, as well as the business, marketing, and operational strategies implemented. Also, we outlined that the Business Model Canvas (BMC) for this business consists of nine elements such as key partners, key activities, key resources, value proposition, customer relationship, channel, customer segment, cost structure, and revenue streams. Next, we discovered their main business problem and identified the primary causes of it. Their main business problems are inadequate manpower, insufficient equipment, lack of promotion and limited parking space. Thus, we find some solutions to overcome the problems that the company has faced, which are that they should hire more workers, add more frying equipment, and purchase electric food warmers. They also need to actively advertise the product on various social media platforms and provide a larger parking space to make it easier for their customers. Lastly, these solutions and recommendations might be used by the owner to improve and grow their business in the future
format Entrepreneurship Project
author Ahmad, Nadia Husna
Mazlan, Nurul Asnita
Sebeli, Nurul Safiqah
Naksir, Rosma
Damayanti, Khairunissaa
author_facet Ahmad, Nadia Husna
Mazlan, Nurul Asnita
Sebeli, Nurul Safiqah
Naksir, Rosma
Damayanti, Khairunissaa
author_sort Ahmad, Nadia Husna
title Ayam Goreng Cheese HFC: case study: company analysis / Nadia Husna Ahmad … [et al.]
title_short Ayam Goreng Cheese HFC: case study: company analysis / Nadia Husna Ahmad … [et al.]
title_full Ayam Goreng Cheese HFC: case study: company analysis / Nadia Husna Ahmad … [et al.]
title_fullStr Ayam Goreng Cheese HFC: case study: company analysis / Nadia Husna Ahmad … [et al.]
title_full_unstemmed Ayam Goreng Cheese HFC: case study: company analysis / Nadia Husna Ahmad … [et al.]
title_sort ayam goreng cheese hfc: case study: company analysis / nadia husna ahmad … [et al.]
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/60928/2/60928.pdf
https://ir.uitm.edu.my/id/eprint/60928/
_version_ 1743110391729225728
score 13.211869

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