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A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi

Boutique hotel is one of the tourist lodging in Malaysia and Melaka which has been growth in the hotel industry. With the unique design and theme, it can attract many consumer to get a new and exciting experience by staying at boutique hotel. Thus, the research conducted to identify the push and pul...

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Main Authors: Tuan Ab Aziz, Norshafika Zahira, Rohizad, Nur Atiqah Liyana, Hamdi, Syuhaidah
Format: Thesis
Language:English
Published: 2016
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Online Access:https://ir.uitm.edu.my/id/eprint/60736/1/60736.pdf
https://ir.uitm.edu.my/id/eprint/60736/
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spelling my.uitm.ir.607362022-06-30T01:55:30Z https://ir.uitm.edu.my/id/eprint/60736/ A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi Tuan Ab Aziz, Norshafika Zahira Rohizad, Nur Atiqah Liyana Hamdi, Syuhaidah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Hospitality industry. Hotels, clubs, restaurants, etc. Food service Boutique hotel is one of the tourist lodging in Malaysia and Melaka which has been growth in the hotel industry. With the unique design and theme, it can attract many consumer to get a new and exciting experience by staying at boutique hotel. Thus, the research conducted to identify the push and pull factor that motivate consumer to purchase decision to stay at boutique hotel and determine the most agreeable factors towards purchase decision of boutique hotels. The push motivation factor that been examine are uniqueness seeking, interpersonal experience / novelty, social factor, achievement, relaxation and safety. The pull motivation are site value, decoration and theme, exotic atmosphere, different culture and entertainment. A self-administered questionnaire was distributed and 116 valid respondent were collected in four boutique hotel which is Venus Boutique Hotel, Gingerflower Boutique Hotel, Jonker Boutique Hotel and JW Boutique Hotel in Melaka. The valid questionnaire will be further analyzed using the SPSS to measure the most agreeable factors (push and pull) towards consumer purchase decision to stay in the boutique hotel. 2016 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/60736/1/60736.pdf A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi. (2016) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Tuan Ab Aziz, Norshafika Zahira
Rohizad, Nur Atiqah Liyana
Hamdi, Syuhaidah
A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi
description Boutique hotel is one of the tourist lodging in Malaysia and Melaka which has been growth in the hotel industry. With the unique design and theme, it can attract many consumer to get a new and exciting experience by staying at boutique hotel. Thus, the research conducted to identify the push and pull factor that motivate consumer to purchase decision to stay at boutique hotel and determine the most agreeable factors towards purchase decision of boutique hotels. The push motivation factor that been examine are uniqueness seeking, interpersonal experience / novelty, social factor, achievement, relaxation and safety. The pull motivation are site value, decoration and theme, exotic atmosphere, different culture and entertainment. A self-administered questionnaire was distributed and 116 valid respondent were collected in four boutique hotel which is Venus Boutique Hotel, Gingerflower Boutique Hotel, Jonker Boutique Hotel and JW Boutique Hotel in Melaka. The valid questionnaire will be further analyzed using the SPSS to measure the most agreeable factors (push and pull) towards consumer purchase decision to stay in the boutique hotel.
format Thesis
author Tuan Ab Aziz, Norshafika Zahira
Rohizad, Nur Atiqah Liyana
Hamdi, Syuhaidah
author_facet Tuan Ab Aziz, Norshafika Zahira
Rohizad, Nur Atiqah Liyana
Hamdi, Syuhaidah
author_sort Tuan Ab Aziz, Norshafika Zahira
title A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi
title_short A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi
title_full A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi
title_fullStr A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi
title_full_unstemmed A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi
title_sort study on push and pull factors of consumers purchase decision to stay in boutique hotel melaka / norshafika zahira tuan ab aziz, nur atiqah liyana rohizad and syuhaidah hamdi
publishDate 2016
url https://ir.uitm.edu.my/id/eprint/60736/1/60736.pdf
https://ir.uitm.edu.my/id/eprint/60736/
_version_ 1738513950526406656
score 13.211869

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