Cantina West Enterprises / Siti Noor Syazwani Zakaria

This project is an attempt to know how the theories can be applied to a practical situation. As a student in UiTM Arau, I need to undergo a case study for my project. In order to achieve the purpose of this study, I got the opportunity to learn new knowledge about my topic from the same company that...

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Bibliographic Details
Main Author: Zakaria, Siti Noor Syazwani
Format: Entrepreneurship Project
Language:English
Published: 2022
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/60597/1/60597.pdf
https://ir.uitm.edu.my/id/eprint/60597/
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Summary:This project is an attempt to know how the theories can be applied to a practical situation. As a student in UiTM Arau, I need to undergo a case study for my project. In order to achieve the purpose of this study, I got the opportunity to learn new knowledge about my topic from the same company that produce the similar item as my topic which is Cantinawest Enterprises based in United States of America. In this first part of the project report, I able to collect some information of the company such as background of the company, technology used and another product produce by them. In the second part, through the SWOT analysis, I able to figure out the strength, weakness, opportunities and threats of this company and come out a better technology that can be implemented in the company to handle the current issues. The improvement may enhance and fulfill the demands’ quality from clients.