A study on the effectiveness of user-generated content travel site towards potential tourist in Melaka / Nuramira Idris, Qairawani Zainal and Nurul Alia ‘Aqilah Hamdan
Through social media applications, consumers are increasingly participating in information processes. When booking a journey, consumer opinions exchanged via modern media shape the reputation of enterprises like travel agencies and thus have a major impact on the decision to book a journey. User-Gen...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
2014
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/60574/1/60574.pdf https://ir.uitm.edu.my/id/eprint/60574/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|