Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini
Telekom Malaysia is one of the telecommunications operators in Malaysia other than Mobikom, Time Telekom, Mutiara Telecommunication and Celcom. ISDN is one of the TM products whereby it is a major telecommunications breakthrough for today’s business. TM needs to have its own marketing plan for ISDN...
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1999
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my.uitm.ir.604532022-05-29T14:45:45Z https://ir.uitm.edu.my/id/eprint/60453/ Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini Laini, Halijah Small business. Medium-sized business Management. Industrial Management Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Telekom Malaysia is one of the telecommunications operators in Malaysia other than Mobikom, Time Telekom, Mutiara Telecommunication and Celcom. ISDN is one of the TM products whereby it is a major telecommunications breakthrough for today’s business. TM needs to have its own marketing plan for ISDN so that it has a central instrument for directing and coordinating the marketing effort. ISDN is a full digital public network that delivers competitive advantage by allowing customers to do business faster, economical and more efficient. The marketing plan aim is to: i. To find SWOT analysis of Telekom Malaysia and the product in order to be more competitive. ii. To find out existing customer awareness in order to understand their needs iii. To find out the MBSKK’s employees’ readiness in selling the product iv. To improve the MBSKK’s employees’ marketing skill ISDN in Kota Kinabalu region is only at the growth stage whereby there are only few user of ISDN while the others are still applying for ISDN services. TM is having problem regarding ISDN line in Kota Kinabalu region because demand from customers is great, but TM cannot provide them with the ISDN because of limited line. 1999-04 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/60453/1/60453.pdf (1999) Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini. Degree thesis, thesis, Universiti Teknologi MARA, Terengganu. |
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English |
| topic |
Small business. Medium-sized business Management. Industrial Management Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations |
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Small business. Medium-sized business Management. Industrial Management Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Laini, Halijah Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini |
| description |
Telekom Malaysia is one of the telecommunications operators in Malaysia other than Mobikom, Time Telekom, Mutiara Telecommunication and Celcom. ISDN is one of the TM products whereby it is a major telecommunications breakthrough for today’s business. TM needs to have its own marketing plan for ISDN so that it has a central instrument for directing and coordinating the marketing effort.
ISDN is a full digital public network that delivers competitive advantage by allowing customers to do business faster, economical and more efficient. The marketing plan aim is to:
i. To find SWOT analysis of Telekom Malaysia and the product in order to be more competitive.
ii. To find out existing customer awareness in order to understand their needs
iii. To find out the MBSKK’s employees’ readiness in selling the product
iv. To improve the MBSKK’s employees’ marketing skill
ISDN in Kota Kinabalu region is only at the growth stage whereby there are only few user of ISDN while the others are still applying for ISDN services. TM is having problem regarding ISDN line in Kota Kinabalu region because demand from customers is great, but TM cannot provide them with the ISDN because of limited line. |
| format |
Thesis |
| author |
Laini, Halijah |
| author_facet |
Laini, Halijah |
| author_sort |
Laini, Halijah |
| title |
Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini |
| title_short |
Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini |
| title_full |
Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini |
| title_fullStr |
Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini |
| title_full_unstemmed |
Marketing plan for Integrated Services Digital Network (ISDN) focussing on major business sales Kota Kinabalu / Halijah Laini |
| title_sort |
marketing plan for integrated services digital network (isdn) focussing on major business sales kota kinabalu / halijah laini |
| publishDate |
1999 |
| url |
https://ir.uitm.edu.my/id/eprint/60453/1/60453.pdf https://ir.uitm.edu.my/id/eprint/60453/ |
| _version_ |
1734303095601496064 |
| score |
13.211869 |