Staff View: The relationship and importance of services provided by the City Bayview Hotel Malacca towards customer satisfaction / Lenda Ibrahim

The relationship and importance of services provided by the City Bayview Hotel Malacca towards customer satisfaction / Lenda Ibrahim

Leisure and business travellers today enjoy unprecedented advantages as competition in the hotel industry heats up unabated throughout Asia as currencies tumble to historical lows, creating a world of value-for-money bargains for visitors from the western world as well as for domestic travellers. Th...

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Bibliographic Details
Main Author:	Ibrahim, Lenda
Format:	Student Project
Language:	English
Published:	1998
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Customer services. Customer relations Personnel management. Employment management
Online Access:	https://ir.uitm.edu.my/id/eprint/60405/1/60405.pdf https://ir.uitm.edu.my/id/eprint/60405/
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id	my.uitm.ir.60405
record_format	eprints
spelling	my.uitm.ir.604052022-05-29T15:27:18Z https://ir.uitm.edu.my/id/eprint/60405/ The relationship and importance of services provided by the City Bayview Hotel Malacca towards customer satisfaction / Lenda Ibrahim Ibrahim, Lenda Marketing Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Customer services. Customer relations Personnel management. Employment management Leisure and business travellers today enjoy unprecedented advantages as competition in the hotel industry heats up unabated throughout Asia as currencies tumble to historical lows, creating a world of value-for-money bargains for visitors from the western world as well as for domestic travellers. The prime concern of all hotels, from budget to 5-star and 5-star-plus, is total guest satisfaction which invariably wins guest loyalty. More than profitability, survival in the present scenario appears to be the name of the game. The City Bayview hotel as among of the hotel in this decade have to compete too, in these challenging games. In the mad race to secure the competitive edge, hotel must offer a host of enticing benefits for guests who are now, more than ever, respected as the most important element in the success of a hotel operation. And any form of displeasure from the guest spells disaster for the hotel in mind. Fast advancement in Information technology has play a major role in enhancing the efficiency and competitiveness of hotel properties with a direct focus on guest. The great contribution of Information Technology is by setting up a new benchmark for in-room infotainment. With this innovation, Malaysia hospitality industry is leaping frogging over its neighbors and setting admirable benchmark. 1998-10 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/60405/1/60405.pdf (1998) The relationship and importance of services provided by the City Bayview Hotel Malacca towards customer satisfaction / Lenda Ibrahim. [Student Project] (Submitted)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Customer services. Customer relations Personnel management. Employment management
spellingShingle	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction Customer services. Customer relations Personnel management. Employment management Ibrahim, Lenda The relationship and importance of services provided by the City Bayview Hotel Malacca towards customer satisfaction / Lenda Ibrahim
description	Leisure and business travellers today enjoy unprecedented advantages as competition in the hotel industry heats up unabated throughout Asia as currencies tumble to historical lows, creating a world of value-for-money bargains for visitors from the western world as well as for domestic travellers. The prime concern of all hotels, from budget to 5-star and 5-star-plus, is total guest satisfaction which invariably wins guest loyalty. More than profitability, survival in the present scenario appears to be the name of the game. The City Bayview hotel as among of the hotel in this decade have to compete too, in these challenging games. In the mad race to secure the competitive edge, hotel must offer a host of enticing benefits for guests who are now, more than ever, respected as the most important element in the success of a hotel operation. And any form of displeasure from the guest spells disaster for the hotel in mind. Fast advancement in Information technology has play a major role in enhancing the efficiency and competitiveness of hotel properties with a direct focus on guest. The great contribution of Information Technology is by setting up a new benchmark for in-room infotainment. With this innovation, Malaysia hospitality industry is leaping frogging over its neighbors and setting admirable benchmark.
format	Student Project
author	Ibrahim, Lenda
author_facet	Ibrahim, Lenda
author_sort	Ibrahim, Lenda
title	The relationship and importance of services provided by the City Bayview Hotel Malacca towards customer satisfaction / Lenda Ibrahim
title_short	The relationship and importance of services provided by the City Bayview Hotel Malacca towards customer satisfaction / Lenda Ibrahim
title_full	The relationship and importance of services provided by the City Bayview Hotel Malacca towards customer satisfaction / Lenda Ibrahim
title_fullStr	The relationship and importance of services provided by the City Bayview Hotel Malacca towards customer satisfaction / Lenda Ibrahim
title_full_unstemmed	The relationship and importance of services provided by the City Bayview Hotel Malacca towards customer satisfaction / Lenda Ibrahim
title_sort	relationship and importance of services provided by the city bayview hotel malacca towards customer satisfaction / lenda ibrahim
publishDate	1998
url	https://ir.uitm.edu.my/id/eprint/60405/1/60405.pdf https://ir.uitm.edu.my/id/eprint/60405/
_version_	1734303093506441216
score	13.211869

The relationship and importance of services provided by the City Bayview Hotel Malacca towards customer satisfaction / Lenda Ibrahim

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