Consumers' intention to adopt Islamic window banks products and services in Kluang, Johor / Aziedah Mhd Noh
Islamic banking institution has become more competent due to its fastest growth. In addition, many conventional bank did offer Islamic window banking products and services at lower cost and it would force Malaysian banking industry to be more competitive. On top of that, this paper purposely to dete...
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my.uitm.ir.602952022-07-05T08:13:56Z https://ir.uitm.edu.my/id/eprint/60295/ Consumers' intention to adopt Islamic window banks products and services in Kluang, Johor / Aziedah Mhd Noh Mhd Noh, Aziedah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Banking Finance, Islamic Islamic banking institution has become more competent due to its fastest growth. In addition, many conventional bank did offer Islamic window banking products and services at lower cost and it would force Malaysian banking industry to be more competitive. On top of that, this paper purposely to determine the factors that influence the consumers' intention to adopt Islamic window bank products and services. The factors such as bank reputation, awareness, relative advantage, perceived compatibility, perceived complexity and perceived risk were adopt as the independent variables. Eight (8) sections of questionnaire were distribute to at least 100 respondents among consumers' of Maybank Islamic window. The findings of this study are bank reputation, relative advantage and perceived compatibility have a significant impact on consumers' intention while awareness, perceived complexity and perceived risk have no significant relationship with the intention to adopt Islamic window banking products and services. 2019-12 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/60295/1/60295.pdf Consumers' intention to adopt Islamic window banks products and services in Kluang, Johor / Aziedah Mhd Noh. (2019) Degree thesis, thesis, UiTM Cawangan Johor. |
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Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Banking Finance, Islamic |
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Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Banking Finance, Islamic Mhd Noh, Aziedah Consumers' intention to adopt Islamic window banks products and services in Kluang, Johor / Aziedah Mhd Noh |
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Islamic banking institution has become more competent due to its fastest growth. In addition, many conventional bank did offer Islamic window banking products and services at lower cost and it would force Malaysian banking industry to be more competitive. On top of that, this paper purposely to determine the factors that influence the consumers' intention to adopt Islamic window bank products and services. The factors such as bank reputation, awareness, relative advantage, perceived compatibility, perceived complexity and perceived risk were adopt as the independent variables. Eight (8) sections of questionnaire were distribute to at least 100 respondents among consumers' of Maybank Islamic window. The findings of this study are bank reputation, relative advantage and perceived compatibility have a significant impact on consumers' intention while awareness, perceived complexity and perceived risk have no significant relationship with the intention to adopt Islamic window banking products and services. |
format |
Thesis |
author |
Mhd Noh, Aziedah |
author_facet |
Mhd Noh, Aziedah |
author_sort |
Mhd Noh, Aziedah |
title |
Consumers' intention to adopt Islamic window banks products and services in Kluang, Johor / Aziedah Mhd Noh |
title_short |
Consumers' intention to adopt Islamic window banks products and services in Kluang, Johor / Aziedah Mhd Noh |
title_full |
Consumers' intention to adopt Islamic window banks products and services in Kluang, Johor / Aziedah Mhd Noh |
title_fullStr |
Consumers' intention to adopt Islamic window banks products and services in Kluang, Johor / Aziedah Mhd Noh |
title_full_unstemmed |
Consumers' intention to adopt Islamic window banks products and services in Kluang, Johor / Aziedah Mhd Noh |
title_sort |
consumers' intention to adopt islamic window banks products and services in kluang, johor / aziedah mhd noh |
publishDate |
2019 |
url |
https://ir.uitm.edu.my/id/eprint/60295/1/60295.pdf https://ir.uitm.edu.my/id/eprint/60295/ |
_version_ |
1738513944510726144 |
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13.211869 |