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The ambience aspect for hipster café / Nur Aida Zainal Abidin

The increasing rigour of competition in the business world urges every entrepreneur to be able to compete and sustain against competitors. To stand out itself in the competition, the business must develop a strong and distinct market strategy. Previous research has found that store ambience has a si...

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Main Author: Zainal Abidin, Nur Aida
Format: Thesis
Language:English
Published: 2021
Subjects:
Space (Architecture). Public spaces
Restaurants, cafeterias, tearooms, etc.
Online Access:https://ir.uitm.edu.my/id/eprint/60155/2/60155.pdf
https://ir.uitm.edu.my/id/eprint/60155/
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spelling my.uitm.ir.601552022-12-28T03:08:00Z https://ir.uitm.edu.my/id/eprint/60155/ The ambience aspect for hipster café / Nur Aida Zainal Abidin Zainal Abidin, Nur Aida Space (Architecture). Public spaces Restaurants, cafeterias, tearooms, etc. The increasing rigour of competition in the business world urges every entrepreneur to be able to compete and sustain against competitors. To stand out itself in the competition, the business must develop a strong and distinct market strategy. Previous research has found that store ambience has a significant impact on customer satisfaction, significantly encouraging their purchasing decision. As a result, retailers attempt to differentiate their stores by combining various aspects of ambience to create an appealing ambience. Thus, the research aim of this paper is to analyze the effect of ambience aspect on customer satisfaction. The research was carried out based on the research question 1, “What is the most significant ambience aspect that preferred by youth in hipster cafe?” and research question 2, “What is the consumer satisfaction towards the hipster design café?”. The objective of this research is to investigate the most significant hipster café ambience aspect preferred by the youth and to identify the consumer satisfaction toward the ambience aspect of hipster café. This research is a quantitative and data were collected by distributing questionnaires to 50 respondents with purposive random sampling technique from the respondent at youth age ranging from 18 to 35 years to gain information and insights on their opinion and preferences toward the hipster café, Richamo Coffee at UiTM Puncak Alam. The data was analyzed and determine the significant ambience aspects and consumer preference that influence customer satisfaction and purchase decision toward in hipster cafe. Results obtained state significant cafe ambience aspects preferred by youth is café exterior façade, general interior cleanliness, store layout allocation of floor space element and interior display decoration space. The results of the study also suggested that hipster cafe operators should focus on improving or preserving the most important café ambience aspect stated. 2021 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/60155/2/60155.pdf The ambience aspect for hipster café / Nur Aida Zainal Abidin. (2021) Degree thesis, thesis, Universiti Teknologi MARA, Selangor. <http://terminalib.uitm.edu.my/60155.pdf>
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Space (Architecture). Public spaces
Restaurants, cafeterias, tearooms, etc.
spellingShingle Space (Architecture). Public spaces
Restaurants, cafeterias, tearooms, etc.
Zainal Abidin, Nur Aida
The ambience aspect for hipster café / Nur Aida Zainal Abidin
description The increasing rigour of competition in the business world urges every entrepreneur to be able to compete and sustain against competitors. To stand out itself in the competition, the business must develop a strong and distinct market strategy. Previous research has found that store ambience has a significant impact on customer satisfaction, significantly encouraging their purchasing decision. As a result, retailers attempt to differentiate their stores by combining various aspects of ambience to create an appealing ambience. Thus, the research aim of this paper is to analyze the effect of ambience aspect on customer satisfaction. The research was carried out based on the research question 1, “What is the most significant ambience aspect that preferred by youth in hipster cafe?” and research question 2, “What is the consumer satisfaction towards the hipster design café?”. The objective of this research is to investigate the most significant hipster café ambience aspect preferred by the youth and to identify the consumer satisfaction toward the ambience aspect of hipster café. This research is a quantitative and data were collected by distributing questionnaires to 50 respondents with purposive random sampling technique from the respondent at youth age ranging from 18 to 35 years to gain information and insights on their opinion and preferences toward the hipster café, Richamo Coffee at UiTM Puncak Alam. The data was analyzed and determine the significant ambience aspects and consumer preference that influence customer satisfaction and purchase decision toward in hipster cafe. Results obtained state significant cafe ambience aspects preferred by youth is café exterior façade, general interior cleanliness, store layout allocation of floor space element and interior display decoration space. The results of the study also suggested that hipster cafe operators should focus on improving or preserving the most important café ambience aspect stated.
format Thesis
author Zainal Abidin, Nur Aida
author_facet Zainal Abidin, Nur Aida
author_sort Zainal Abidin, Nur Aida
title The ambience aspect for hipster café / Nur Aida Zainal Abidin
title_short The ambience aspect for hipster café / Nur Aida Zainal Abidin
title_full The ambience aspect for hipster café / Nur Aida Zainal Abidin
title_fullStr The ambience aspect for hipster café / Nur Aida Zainal Abidin
title_full_unstemmed The ambience aspect for hipster café / Nur Aida Zainal Abidin
title_sort ambience aspect for hipster café / nur aida zainal abidin
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/60155/2/60155.pdf
https://ir.uitm.edu.my/id/eprint/60155/
_version_ 1753791929945948160
score 13.211869

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