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Visitor satisfaction toward adventure tourism in Melaka / Ain Nadira Mohd Baseri, Noor Suhaily Sahak and Nur Aishah Fauzi

Melaka is one of the most popular destinations in the country. The number of tourist arrival in Melaka can generate economic growth. This study is focus on visitor satisfaction towards adventure tourism in Melaka. Several places were chosen around Melaka where Ayer Keroh is the most places that offe...

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Main Authors: Mohd Baseri, Ain Nadira, Sahak, Noor Suhaily, Fauzi, Nur Aishah
Format: Student Project
Language:English
Published: 2016
Subjects:
Travel. Voyages and travels (General)
Travel and state. Tourism
Melaka
Online Access:https://ir.uitm.edu.my/id/eprint/59878/1/59878.pdf
https://ir.uitm.edu.my/id/eprint/59878/
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spelling my.uitm.ir.598782022-06-20T08:55:38Z https://ir.uitm.edu.my/id/eprint/59878/ Visitor satisfaction toward adventure tourism in Melaka / Ain Nadira Mohd Baseri, Noor Suhaily Sahak and Nur Aishah Fauzi Mohd Baseri, Ain Nadira Sahak, Noor Suhaily Fauzi, Nur Aishah Travel. Voyages and travels (General) Travel and state. Tourism Melaka Melaka is one of the most popular destinations in the country. The number of tourist arrival in Melaka can generate economic growth. This study is focus on visitor satisfaction towards adventure tourism in Melaka. Several places were chosen around Melaka where Ayer Keroh is the most places that offer adventure tourism. The places are Redtma, Taman Botanikal, Skytrex Melaka, Forestay Melaka and only Serama Camp and Events located at Durian Tunggal. The objective of this study is to identify the visitor satisfaction after getting involved in the adventure tourism. This study will use qualitative research and interview session will be conducted with the relevant respondents. The finding of this study will provide useful information to the government and industry players. Recommendation to attract visitor joining the adventure tourism is needed to increase the level of satisfaction towards adventure tourism. Besides, the strategy to attract visitor to engage with the adventure tourism by using the technology were needed because of this globalization era. 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/59878/1/59878.pdf Visitor satisfaction toward adventure tourism in Melaka / Ain Nadira Mohd Baseri, Noor Suhaily Sahak and Nur Aishah Fauzi. (2016) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel. Voyages and travels (General)
Travel and state. Tourism
Melaka
spellingShingle Travel. Voyages and travels (General)
Travel and state. Tourism
Melaka
Mohd Baseri, Ain Nadira
Sahak, Noor Suhaily
Fauzi, Nur Aishah
Visitor satisfaction toward adventure tourism in Melaka / Ain Nadira Mohd Baseri, Noor Suhaily Sahak and Nur Aishah Fauzi
description Melaka is one of the most popular destinations in the country. The number of tourist arrival in Melaka can generate economic growth. This study is focus on visitor satisfaction towards adventure tourism in Melaka. Several places were chosen around Melaka where Ayer Keroh is the most places that offer adventure tourism. The places are Redtma, Taman Botanikal, Skytrex Melaka, Forestay Melaka and only Serama Camp and Events located at Durian Tunggal. The objective of this study is to identify the visitor satisfaction after getting involved in the adventure tourism. This study will use qualitative research and interview session will be conducted with the relevant respondents. The finding of this study will provide useful information to the government and industry players. Recommendation to attract visitor joining the adventure tourism is needed to increase the level of satisfaction towards adventure tourism. Besides, the strategy to attract visitor to engage with the adventure tourism by using the technology were needed because of this globalization era.
format Student Project
author Mohd Baseri, Ain Nadira
Sahak, Noor Suhaily
Fauzi, Nur Aishah
author_facet Mohd Baseri, Ain Nadira
Sahak, Noor Suhaily
Fauzi, Nur Aishah
author_sort Mohd Baseri, Ain Nadira
title Visitor satisfaction toward adventure tourism in Melaka / Ain Nadira Mohd Baseri, Noor Suhaily Sahak and Nur Aishah Fauzi
title_short Visitor satisfaction toward adventure tourism in Melaka / Ain Nadira Mohd Baseri, Noor Suhaily Sahak and Nur Aishah Fauzi
title_full Visitor satisfaction toward adventure tourism in Melaka / Ain Nadira Mohd Baseri, Noor Suhaily Sahak and Nur Aishah Fauzi
title_fullStr Visitor satisfaction toward adventure tourism in Melaka / Ain Nadira Mohd Baseri, Noor Suhaily Sahak and Nur Aishah Fauzi
title_full_unstemmed Visitor satisfaction toward adventure tourism in Melaka / Ain Nadira Mohd Baseri, Noor Suhaily Sahak and Nur Aishah Fauzi
title_sort visitor satisfaction toward adventure tourism in melaka / ain nadira mohd baseri, noor suhaily sahak and nur aishah fauzi
publishDate 2016
url https://ir.uitm.edu.my/id/eprint/59878/1/59878.pdf
https://ir.uitm.edu.my/id/eprint/59878/
_version_ 1736837288477851648
score 13.211869

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