Price fairness evaluation on hotel online distribution channels, customers emotional and behavioural response / Wan Ahmad Nasroun Wan Salman
Nowadays, hotels opt to promote their products or services in an online approach through their website. In order to increase the revenue and at the same time reduce the unsold rooms, hotels employ online intermediaries, such as Agoda, Booking.com, and Expedia. However, the emerging of online interme...
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Online Access: | https://ir.uitm.edu.my/id/eprint/59823/1/59823.pdf https://ir.uitm.edu.my/id/eprint/59823/ |
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