Cover Image

The relationship between product offering and customer service in determining customer demand at Pesama Timber Corporation Sdn. Berhad / Noraida Yahya

Nowadays, forestry sector is the important contributor to the country development. This is true as it provides job opportunities to the society and assists in the development of wood products industry. Facing a market crowded with basically undifferentiated product and services increasingly cluttere...

Full description

Saved in:
Bibliographic Details
Main Author: Yahya, Noraida
Format: Student Project
Language:English
Published: 1999
Subjects:
Industry
Small and medium-sized business. History
Manufacturing industries
Forest products. Lumber. Logging
Consumer satisfaction
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/59761/1/59761.pdf
https://ir.uitm.edu.my/id/eprint/59761/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.59761
record_format eprints
spelling my.uitm.ir.597612022-05-19T04:00:55Z https://ir.uitm.edu.my/id/eprint/59761/ The relationship between product offering and customer service in determining customer demand at Pesama Timber Corporation Sdn. Berhad / Noraida Yahya Yahya, Noraida Industry Small and medium-sized business. History Manufacturing industries Forest products. Lumber. Logging Consumer satisfaction Customer services. Customer relations Nowadays, forestry sector is the important contributor to the country development. This is true as it provides job opportunities to the society and assists in the development of wood products industry. Facing a market crowded with basically undifferentiated product and services increasingly cluttered with promotion noise. Therefore, the quality of the product offering and the service provided is a major element to attract the customer and influence them to purchase the company’s product. In order to determine how far the product offering and customer service influence customer demand, the research is conducted. This research only directed to local customer of Pesama Timber Corporation Sdn. Bhd (PTCSB). In this research, researcher used secondary and primary data to gather information. Secondary data used as reference books, journal, magazine and Internet. Meanwhile primary data includes observation and survey. Here, 30 respondents were selected and a series of questionnaires are distributed to them. It represents 66.66 percent of the PTCSB local customer. The data from the research is analyzed through statistical techniques called Chi-square and Cross Tabulation. As an analysis has been made, both of null hypothesis (HO) should be rejected. Therefore, it can be concluded that the product and service offered by PTCSB is significant to customer demand. Customers are influence to purchase the product for several reasons includes product performance, product quality and desirability. Other reasons are fashion, reputation of supplier, good customer service and good after sales service. From the research, 70percent (21 respondents) of the total respondents stated that their purchasing decision is solely influence by product itself. Meanwhile 16.7 percent (5 respondents) out of total respondents were influenced by services. The rest is influenced by the price of the product. At the end of the research, recommendation is made to PTCSB. It includes increase supplier-buyer relationship, increase number of marketing personal, apply Frequency Marketing Program (FMP), implement FIFO method and conduct internal customer survey. 1999-04 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/59761/1/59761.pdf (1999) The relationship between product offering and customer service in determining customer demand at Pesama Timber Corporation Sdn. Berhad / Noraida Yahya. [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Industry
Small and medium-sized business. History
Manufacturing industries
Forest products. Lumber. Logging
Consumer satisfaction
Customer services. Customer relations
spellingShingle Industry
Small and medium-sized business. History
Manufacturing industries
Forest products. Lumber. Logging
Consumer satisfaction
Customer services. Customer relations
Yahya, Noraida
The relationship between product offering and customer service in determining customer demand at Pesama Timber Corporation Sdn. Berhad / Noraida Yahya
description Nowadays, forestry sector is the important contributor to the country development. This is true as it provides job opportunities to the society and assists in the development of wood products industry. Facing a market crowded with basically undifferentiated product and services increasingly cluttered with promotion noise. Therefore, the quality of the product offering and the service provided is a major element to attract the customer and influence them to purchase the company’s product. In order to determine how far the product offering and customer service influence customer demand, the research is conducted. This research only directed to local customer of Pesama Timber Corporation Sdn. Bhd (PTCSB). In this research, researcher used secondary and primary data to gather information. Secondary data used as reference books, journal, magazine and Internet. Meanwhile primary data includes observation and survey. Here, 30 respondents were selected and a series of questionnaires are distributed to them. It represents 66.66 percent of the PTCSB local customer. The data from the research is analyzed through statistical techniques called Chi-square and Cross Tabulation. As an analysis has been made, both of null hypothesis (HO) should be rejected. Therefore, it can be concluded that the product and service offered by PTCSB is significant to customer demand. Customers are influence to purchase the product for several reasons includes product performance, product quality and desirability. Other reasons are fashion, reputation of supplier, good customer service and good after sales service. From the research, 70percent (21 respondents) of the total respondents stated that their purchasing decision is solely influence by product itself. Meanwhile 16.7 percent (5 respondents) out of total respondents were influenced by services. The rest is influenced by the price of the product. At the end of the research, recommendation is made to PTCSB. It includes increase supplier-buyer relationship, increase number of marketing personal, apply Frequency Marketing Program (FMP), implement FIFO method and conduct internal customer survey.
format Student Project
author Yahya, Noraida
author_facet Yahya, Noraida
author_sort Yahya, Noraida
title The relationship between product offering and customer service in determining customer demand at Pesama Timber Corporation Sdn. Berhad / Noraida Yahya
title_short The relationship between product offering and customer service in determining customer demand at Pesama Timber Corporation Sdn. Berhad / Noraida Yahya
title_full The relationship between product offering and customer service in determining customer demand at Pesama Timber Corporation Sdn. Berhad / Noraida Yahya
title_fullStr The relationship between product offering and customer service in determining customer demand at Pesama Timber Corporation Sdn. Berhad / Noraida Yahya
title_full_unstemmed The relationship between product offering and customer service in determining customer demand at Pesama Timber Corporation Sdn. Berhad / Noraida Yahya
title_sort relationship between product offering and customer service in determining customer demand at pesama timber corporation sdn. berhad / noraida yahya
publishDate 1999
url https://ir.uitm.edu.my/id/eprint/59761/1/59761.pdf
https://ir.uitm.edu.my/id/eprint/59761/
_version_ 1734303038449909760
score 13.211869

Similar Items