Staff View: A study on dealers’ perception towards services provided by Telekom Cellular Sdn. Bhd

A study on dealers’ perception towards services provided by Telekom Cellular Sdn. Bhd –TMTOUCH / Rahaidawiah Masood

This marketing research study on the dealer’s perception towards services provided by TMTOUCH. This study measure on TMTOUCH’s dealers regarding their perception on services available at TMTOUCH. Perceptions can be measured by several services provided at TMTOUCH. There are; incentive package, adv...

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Bibliographic Details
Main Author:	Masood, Rahaidawiah
Format:	Student Project
Language:	English
Published:	1999
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Retail trade Franchises (Retail trade) Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/59648/1/59648.pdf https://ir.uitm.edu.my/id/eprint/59648/
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id	my.uitm.ir.59648
record_format	eprints
spelling	my.uitm.ir.596482022-05-17T01:45:34Z https://ir.uitm.edu.my/id/eprint/59648/ A study on dealers’ perception towards services provided by Telekom Cellular Sdn. Bhd –TMTOUCH / Rahaidawiah Masood Masood, Rahaidawiah Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Retail trade Franchises (Retail trade) Purchasing. Selling. Sales personnel. Sales executives This marketing research study on the dealer’s perception towards services provided by TMTOUCH. This study measure on TMTOUCH’s dealers regarding their perception on services available at TMTOUCH. Perceptions can be measured by several services provided at TMTOUCH. There are; incentive package, advertising and promotion materials, demolines, registration, training, support and assistance from TMTOUCH personnel and point of sales support that including external and internal signages. The data was collected from TMTOUCH’s dealers in Kuantan Town area from June until September 1999. From the population of 37 dealer’s outlets in Kuantan Town area, 17 dealers were choosing based on a stratified random sampling. All the 17 respondents answered the questionnaires that had been distributed by the researcher. The researcher had distributed questionnaire to the dealer’s outlets during the office hour. After the data from the questionnaire had been collected, the result of the survey was then analyzed. The data and result was presented in frequency table, cross tabulation and chi-square in this report. Each question was analyzed based on the frequency table. On other hand, to test the hypothesis, the cross-tabulation and chi-square rules were used. This hypothesis testing is very important to identify which hypothesis should be selected or rejected either Ho or Hi. From the finding, majorities of the respondents were appointed as TMTOUCH authorized dealer in the year 1997. The survey result also showed that most of dealers also registered as authorized dealer to other telecommunication operators such as Celcom, Digi, Maxis, Mobikom and Time. In the question that identified the importance of services, majorities of 1999-10 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/59648/1/59648.pdf (1999) A study on dealers’ perception towards services provided by Telekom Cellular Sdn. Bhd –TMTOUCH / Rahaidawiah Masood. [Student Project] (Submitted)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Retail trade Franchises (Retail trade) Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Retail trade Franchises (Retail trade) Purchasing. Selling. Sales personnel. Sales executives Masood, Rahaidawiah A study on dealers’ perception towards services provided by Telekom Cellular Sdn. Bhd –TMTOUCH / Rahaidawiah Masood
description	This marketing research study on the dealer’s perception towards services provided by TMTOUCH. This study measure on TMTOUCH’s dealers regarding their perception on services available at TMTOUCH. Perceptions can be measured by several services provided at TMTOUCH. There are; incentive package, advertising and promotion materials, demolines, registration, training, support and assistance from TMTOUCH personnel and point of sales support that including external and internal signages. The data was collected from TMTOUCH’s dealers in Kuantan Town area from June until September 1999. From the population of 37 dealer’s outlets in Kuantan Town area, 17 dealers were choosing based on a stratified random sampling. All the 17 respondents answered the questionnaires that had been distributed by the researcher. The researcher had distributed questionnaire to the dealer’s outlets during the office hour. After the data from the questionnaire had been collected, the result of the survey was then analyzed. The data and result was presented in frequency table, cross tabulation and chi-square in this report. Each question was analyzed based on the frequency table. On other hand, to test the hypothesis, the cross-tabulation and chi-square rules were used. This hypothesis testing is very important to identify which hypothesis should be selected or rejected either Ho or Hi. From the finding, majorities of the respondents were appointed as TMTOUCH authorized dealer in the year 1997. The survey result also showed that most of dealers also registered as authorized dealer to other telecommunication operators such as Celcom, Digi, Maxis, Mobikom and Time. In the question that identified the importance of services, majorities of
format	Student Project
author	Masood, Rahaidawiah
author_facet	Masood, Rahaidawiah
author_sort	Masood, Rahaidawiah
title	A study on dealers’ perception towards services provided by Telekom Cellular Sdn. Bhd –TMTOUCH / Rahaidawiah Masood
title_short	A study on dealers’ perception towards services provided by Telekom Cellular Sdn. Bhd –TMTOUCH / Rahaidawiah Masood
title_full	A study on dealers’ perception towards services provided by Telekom Cellular Sdn. Bhd –TMTOUCH / Rahaidawiah Masood
title_fullStr	A study on dealers’ perception towards services provided by Telekom Cellular Sdn. Bhd –TMTOUCH / Rahaidawiah Masood
title_full_unstemmed	A study on dealers’ perception towards services provided by Telekom Cellular Sdn. Bhd –TMTOUCH / Rahaidawiah Masood
title_sort	study on dealers’ perception towards services provided by telekom cellular sdn. bhd –tmtouch / rahaidawiah masood
publishDate	1999
url	https://ir.uitm.edu.my/id/eprint/59648/1/59648.pdf https://ir.uitm.edu.my/id/eprint/59648/
_version_	1734303026492997632
score	13.211869

A study on dealers’ perception towards services provided by Telekom Cellular Sdn. Bhd –TMTOUCH / Rahaidawiah Masood

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