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University students’ purchase preferences towards foreign and domestic branded apparel / Hiew Shu Yin and Susan Chin Tee Suan

The purpose of this study is to examine the purchase preferences towards foreign and domestic branded apparels. A total of 200 students took part in this survey. It was found that preferences towards foreign branded apparels are related to the level of purchasing power and is not related to the demo...

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Main Authors: Hiew, Shu Yin, Chin, Susan Tee Suan
Format: Article
Language:English
Published: 2012
Subjects:
Business ethics
Purchasing. Selling. Sales personnel. Sales executives
Online Access:https://ir.uitm.edu.my/id/eprint/5933/2/5933.pdf
https://ir.uitm.edu.my/id/eprint/5933/
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spelling my.uitm.ir.59332023-12-31T05:37:06Z https://ir.uitm.edu.my/id/eprint/5933/ University students’ purchase preferences towards foreign and domestic branded apparel / Hiew Shu Yin and Susan Chin Tee Suan Hiew, Shu Yin Chin, Susan Tee Suan Business ethics Purchasing. Selling. Sales personnel. Sales executives The purpose of this study is to examine the purchase preferences towards foreign and domestic branded apparels. A total of 200 students took part in this survey. It was found that preferences towards foreign branded apparels are related to the level of purchasing power and is not related to the demographics variables. 58% of the students surveyed preferred foreign branded apparel. There is a positive relationship between media influence and preferences towards foreign/domestic branded apparels. The more a person is exposed to the media, the stronger will be the influence of the media in “persuading” the individual to purchase the apparel. 2012 Article NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/5933/2/5933.pdf University students’ purchase preferences towards foreign and domestic branded apparel / Hiew Shu Yin and Susan Chin Tee Suan. (2012)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Business ethics
Purchasing. Selling. Sales personnel. Sales executives
spellingShingle Business ethics
Purchasing. Selling. Sales personnel. Sales executives
Hiew, Shu Yin
Chin, Susan Tee Suan
University students’ purchase preferences towards foreign and domestic branded apparel / Hiew Shu Yin and Susan Chin Tee Suan
description The purpose of this study is to examine the purchase preferences towards foreign and domestic branded apparels. A total of 200 students took part in this survey. It was found that preferences towards foreign branded apparels are related to the level of purchasing power and is not related to the demographics variables. 58% of the students surveyed preferred foreign branded apparel. There is a positive relationship between media influence and preferences towards foreign/domestic branded apparels. The more a person is exposed to the media, the stronger will be the influence of the media in “persuading” the individual to purchase the apparel.
format Article
author Hiew, Shu Yin
Chin, Susan Tee Suan
author_facet Hiew, Shu Yin
Chin, Susan Tee Suan
author_sort Hiew, Shu Yin
title University students’ purchase preferences towards foreign and domestic branded apparel / Hiew Shu Yin and Susan Chin Tee Suan
title_short University students’ purchase preferences towards foreign and domestic branded apparel / Hiew Shu Yin and Susan Chin Tee Suan
title_full University students’ purchase preferences towards foreign and domestic branded apparel / Hiew Shu Yin and Susan Chin Tee Suan
title_fullStr University students’ purchase preferences towards foreign and domestic branded apparel / Hiew Shu Yin and Susan Chin Tee Suan
title_full_unstemmed University students’ purchase preferences towards foreign and domestic branded apparel / Hiew Shu Yin and Susan Chin Tee Suan
title_sort university students’ purchase preferences towards foreign and domestic branded apparel / hiew shu yin and susan chin tee suan
publishDate 2012
url https://ir.uitm.edu.my/id/eprint/5933/2/5933.pdf
https://ir.uitm.edu.my/id/eprint/5933/
_version_ 1787139484882567168
score 13.211869

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