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Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan

The purpose of this study is to examine the consumer purchase preferences towards foreign and domestic branded electrical appliances. A total of 200 respondents took part in this survey. It was found that country of origin plays an important aspect in the purchase behaviour of the consumer.

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Main Authors: Tan, Shuan Gin, Chin, Susan Tee Suan
Format: Article
Language:English
Published: 2012
Online Access:https://ir.uitm.edu.my/id/eprint/5932/2/5932.pdf
https://ir.uitm.edu.my/id/eprint/5932/
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id my.uitm.ir.5932
record_format eprints
spelling my.uitm.ir.59322023-12-27T08:53:26Z https://ir.uitm.edu.my/id/eprint/5932/ Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan Tan, Shuan Gin Chin, Susan Tee Suan The purpose of this study is to examine the consumer purchase preferences towards foreign and domestic branded electrical appliances. A total of 200 respondents took part in this survey. It was found that country of origin plays an important aspect in the purchase behaviour of the consumer. 2012 Article NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/5932/2/5932.pdf Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan. (2012)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description The purpose of this study is to examine the consumer purchase preferences towards foreign and domestic branded electrical appliances. A total of 200 respondents took part in this survey. It was found that country of origin plays an important aspect in the purchase behaviour of the consumer.
format Article
author Tan, Shuan Gin
Chin, Susan Tee Suan
spellingShingle Tan, Shuan Gin
Chin, Susan Tee Suan
Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan
author_facet Tan, Shuan Gin
Chin, Susan Tee Suan
author_sort Tan, Shuan Gin
title Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan
title_short Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan
title_full Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan
title_fullStr Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan
title_full_unstemmed Consumer purchase preferences towards foreign and domestic branded electrical appliances / Tan Shuan Gin and Susan Chin Tee Suan
title_sort consumer purchase preferences towards foreign and domestic branded electrical appliances / tan shuan gin and susan chin tee suan
publishDate 2012
url https://ir.uitm.edu.my/id/eprint/5932/2/5932.pdf
https://ir.uitm.edu.my/id/eprint/5932/
_version_ 1787139484757786624
score 13.211869

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