A study on the cause of purchasing counterfeit product / Nor Amirah Salim, Nur Iffah Ahmad Khairi and Nur Ridhwah Adani Gazali

Counterfeit products are generally imitations of the big brands products and sell them more cheaply in order to accomplish greater values of money. The study was conducted mainly to determine whether attitude, quality and age affect the cause of purchasing counterfeit products, to determine whether...

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Bibliographic Details
Main Authors: Salim, Nor Amirah, Ahmad Khairi, Nur Iffah, Adani Gazali, Nur Ridhwah
Format: Student Project
Language:English
Published: 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/59287/1/59287.pdf
https://ir.uitm.edu.my/id/eprint/59287/
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