A study on PETRONAS Smartpay card (PSPC) - an alternative of using indent / Raslina Yahya
This project paper is prepared as a partial requirement of the Bachelor of Business Administration (BBA) majoring in Marketing. Due to this purpose, it has determined the topic of study on ‘PETRONAS Smartpay card (PSPC) - An Alternative of Using Indent’ This study is focused more on how PSPC can ove...
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| Format: | Student Project |
| Language: | English |
| Published: |
1999
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| Online Access: | https://ir.uitm.edu.my/id/eprint/59207/1/59207.pdf https://ir.uitm.edu.my/id/eprint/59207/ |
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| Summary: | This project paper is prepared as a partial requirement of the Bachelor of Business Administration (BBA) majoring in Marketing. Due to this purpose, it has determined the topic of study on ‘PETRONAS Smartpay card (PSPC) - An Alternative of Using Indent’ This study is focused more on how PSPC can overcome indent slips problems.
The researcher obtains the data through primary and secondary data. A total of questionnaires has been distributed to the selected respondents in Kuala Lumpur and Klang Valley area based on Non-probability Sampling. Respondents are required to answer 19 questions that are followed by a list of answer.
The data that have been collected will be processed systematically by using SPSS program. The processed data will be presented in frequency tables. In order to test the hypothesis, Chi-Square method will be used.
From the study, majority of customers agrees to use PSPC as an alternative of using indent slips. However, there are still a small number of customers who are aware to use indent slips.
In order to provide them with better services, researcher has listed down some recommendations that might be used by Card Services Department. |
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