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Yonex Co., Ltd / Bryan Abraham Ben

Yonex is a Japanese sports equipment manufacturing company that produces equipment and apparel for tennis, badminton, golf and running. This company analysis will focus solely on the badminton aspect of its products, specifically badminton shoes and it will be investigated, identified and analysed a...

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Main Author: Ben, Bryan Abraham
Format: Entrepreneurship Project
Language:English
Published: 2022
Subjects:
Entrepreneurship. Risk and uncertainty
Industrial research. Research and development
Online Access:https://ir.uitm.edu.my/id/eprint/58686/1/58686.pdf
https://ir.uitm.edu.my/id/eprint/58686/
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spelling my.uitm.ir.586862022-04-21T07:47:20Z https://ir.uitm.edu.my/id/eprint/58686/ Yonex Co., Ltd / Bryan Abraham Ben Ben, Bryan Abraham Entrepreneurship. Risk and uncertainty Industrial research. Research and development Yonex is a Japanese sports equipment manufacturing company that produces equipment and apparel for tennis, badminton, golf and running. This company analysis will focus solely on the badminton aspect of its products, specifically badminton shoes and it will be investigated, identified and analysed as well as coming up with solutions tailored for the problems faced by their current product(s). The inevitable problems regarding sports equipment are that they are most likely subjected to wear and tear after prolonged use and sometimes break altogether when used incorrectly or when accidents occur. For professional athletes that are sponsored by big name brands, such problems are trivial or even negligible but for upcoming athletes or hobbyist, this is something significant and should be addressed accordingly. The issue in particular that is being pressed on is the issue with the insoles of their shoe products. They are primarily fitted with stiff foam as its insole straight from the factory. Normally, this is a normal choice when it comes to sports wear and this grade of stiff foam is rated for a more robust and vigorous usage. However, using a stiff foam means that they miss out on opportunities to improve the design, technology, potential and capabilities of the shoes since they choose as such. In other words, they have been objectively pursuing the advancement of shoe technology; constantly improving each aspects of the shoe with minimal improvements each time but they don’t look at the most obvious anatomy of the shoe, the insoles, as a part that can be improved. There are no qualms on the work ethics of this company in particular. A handfuls of documentaries show the insides of these factories and they all indicate that each and every single one of these factories value quality and has put through all of their products through rigorous testing prior being shipped out to their brand outlets. This means it is unlikely that this company produces defective or lacklustre product. However, with this company highly valuing quality, it makes sense that their products is priced so highly and thus, most of their products usually gain traction after a new successor to their products drops and in turn reduces the price of the previous generation of products to a more reasonable price. 2022-04-21 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/58686/1/58686.pdf (2022) Yonex Co., Ltd / Bryan Abraham Ben. [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Industrial research. Research and development
spellingShingle Entrepreneurship. Risk and uncertainty
Industrial research. Research and development
Ben, Bryan Abraham
Yonex Co., Ltd / Bryan Abraham Ben
description Yonex is a Japanese sports equipment manufacturing company that produces equipment and apparel for tennis, badminton, golf and running. This company analysis will focus solely on the badminton aspect of its products, specifically badminton shoes and it will be investigated, identified and analysed as well as coming up with solutions tailored for the problems faced by their current product(s). The inevitable problems regarding sports equipment are that they are most likely subjected to wear and tear after prolonged use and sometimes break altogether when used incorrectly or when accidents occur. For professional athletes that are sponsored by big name brands, such problems are trivial or even negligible but for upcoming athletes or hobbyist, this is something significant and should be addressed accordingly. The issue in particular that is being pressed on is the issue with the insoles of their shoe products. They are primarily fitted with stiff foam as its insole straight from the factory. Normally, this is a normal choice when it comes to sports wear and this grade of stiff foam is rated for a more robust and vigorous usage. However, using a stiff foam means that they miss out on opportunities to improve the design, technology, potential and capabilities of the shoes since they choose as such. In other words, they have been objectively pursuing the advancement of shoe technology; constantly improving each aspects of the shoe with minimal improvements each time but they don’t look at the most obvious anatomy of the shoe, the insoles, as a part that can be improved. There are no qualms on the work ethics of this company in particular. A handfuls of documentaries show the insides of these factories and they all indicate that each and every single one of these factories value quality and has put through all of their products through rigorous testing prior being shipped out to their brand outlets. This means it is unlikely that this company produces defective or lacklustre product. However, with this company highly valuing quality, it makes sense that their products is priced so highly and thus, most of their products usually gain traction after a new successor to their products drops and in turn reduces the price of the previous generation of products to a more reasonable price.
format Entrepreneurship Project
author Ben, Bryan Abraham
author_facet Ben, Bryan Abraham
author_sort Ben, Bryan Abraham
title Yonex Co., Ltd / Bryan Abraham Ben
title_short Yonex Co., Ltd / Bryan Abraham Ben
title_full Yonex Co., Ltd / Bryan Abraham Ben
title_fullStr Yonex Co., Ltd / Bryan Abraham Ben
title_full_unstemmed Yonex Co., Ltd / Bryan Abraham Ben
title_sort yonex co., ltd / bryan abraham ben
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/58686/1/58686.pdf
https://ir.uitm.edu.my/id/eprint/58686/
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score 13.211869

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