Staff View: Personal branding on Instagram: Visual framing analysis on the West Java Governor candidates online campaign / Darfi Rizkavirwan and Edo Tirtadarma

Personal branding on Instagram: Visual framing analysis on the West Java Governor candidates online campaign / Darfi Rizkavirwan and Edo Tirtadarma

In 2018, it was one of the most important years in Indonesia, all Indonesian people celebrate the moment of the election, in every aspect. They can choose Governor, Mayor, and Regent. One of the areas that participate in this moment, is West Java. This area is one of the most important and crucial i...

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Main Authors:	Rizkavirwan, Darfi, Tirtadarma, Edo
Format:	Article
Language:	English
Published:	Universiti Teknologi MARA, Perak 2022
Subjects:	N Visual arts (General) General works Miscellaneous genres and media, not limited by time period, style, place, or subject matter
Online Access:	https://ir.uitm.edu.my/id/eprint/58555/1/58555.pdf https://ir.uitm.edu.my/id/eprint/58555/ http://idealogyjournal.com/ojs/index.php/idealogy/article/view/325
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id	my.uitm.ir.58555
record_format	eprints
spelling	my.uitm.ir.585552022-05-23T07:44:58Z https://ir.uitm.edu.my/id/eprint/58555/ Personal branding on Instagram: Visual framing analysis on the West Java Governor candidates online campaign / Darfi Rizkavirwan and Edo Tirtadarma Rizkavirwan, Darfi Tirtadarma, Edo N Visual arts (General) General works Miscellaneous genres and media, not limited by time period, style, place, or subject matter In 2018, it was one of the most important years in Indonesia, all Indonesian people celebrate the moment of the election, in every aspect. They can choose Governor, Mayor, and Regent. One of the areas that participate in this moment, is West Java. This area is one of the most important and crucial in the election process because West Java has the highest votes compare to other area in Indonesia. West Java run the election for choosing the Governor position in 2018, and this become a unique point of interest because West Java has unique candidate, and becomes magnet to the people in that area that participate in the election event. One other consideration why this event becomes more interesting because west java has an important role in Indonesian Government, because this area has the largest population. Apart from political lobbying behaviour, and political interference, each Governor candidate that runs in this election event, should has a unique set of strategic communication in their goals to rise their awareness and electability in front of the west java’s audience. To get a better result in electability variable, they should have a good personal branding to communicate the positive value to their supporters and the audience. According to Montoya, personal branding can set or help the audience build a perspective to someone combine with a organic storytelling and the perspective was built naturally inside the mind of the audience (2002;27). One of many ways to build perception is to framing they self with the image that they want to deliver in front of the people so they can have achieved the political campaign goals. visual framing is crucial when it comes to managing key audiences’ impressions, gaining legitimacy and securing competitive positioning (Meyer et al., 2013). One of the platforms to help achieve a good visual framing is through social media, Instagram. Instagram as one of the most popular media in Indonesia, hold major key role in moulding a good perception and perspective in people’s mind about each candidate in West Java Governor Election. With this framing and analysis content approach in each Instagram Visual, as the results is the themes about visual framing that want to be communicated as part of strategic communication personal branding from four candidate West Java Governor election, such as Ridwan Kamil, Sudrajat, Deddy Mizwar and Tubagus Hasanuddin Universiti Teknologi MARA, Perak 2022-04 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/58555/1/58555.pdf (2022) Personal branding on Instagram: Visual framing analysis on the West Java Governor candidates online campaign / Darfi Rizkavirwan and Edo Tirtadarma. IDEALOGY, 7 (1). pp. 1-7. ISSN 2550-214X http://idealogyjournal.com/ojs/index.php/idealogy/article/view/325
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	N Visual arts (General) General works Miscellaneous genres and media, not limited by time period, style, place, or subject matter
spellingShingle	N Visual arts (General) General works Miscellaneous genres and media, not limited by time period, style, place, or subject matter Rizkavirwan, Darfi Tirtadarma, Edo Personal branding on Instagram: Visual framing analysis on the West Java Governor candidates online campaign / Darfi Rizkavirwan and Edo Tirtadarma
description	In 2018, it was one of the most important years in Indonesia, all Indonesian people celebrate the moment of the election, in every aspect. They can choose Governor, Mayor, and Regent. One of the areas that participate in this moment, is West Java. This area is one of the most important and crucial in the election process because West Java has the highest votes compare to other area in Indonesia. West Java run the election for choosing the Governor position in 2018, and this become a unique point of interest because West Java has unique candidate, and becomes magnet to the people in that area that participate in the election event. One other consideration why this event becomes more interesting because west java has an important role in Indonesian Government, because this area has the largest population. Apart from political lobbying behaviour, and political interference, each Governor candidate that runs in this election event, should has a unique set of strategic communication in their goals to rise their awareness and electability in front of the west java’s audience. To get a better result in electability variable, they should have a good personal branding to communicate the positive value to their supporters and the audience. According to Montoya, personal branding can set or help the audience build a perspective to someone combine with a organic storytelling and the perspective was built naturally inside the mind of the audience (2002;27). One of many ways to build perception is to framing they self with the image that they want to deliver in front of the people so they can have achieved the political campaign goals. visual framing is crucial when it comes to managing key audiences’ impressions, gaining legitimacy and securing competitive positioning (Meyer et al., 2013). One of the platforms to help achieve a good visual framing is through social media, Instagram. Instagram as one of the most popular media in Indonesia, hold major key role in moulding a good perception and perspective in people’s mind about each candidate in West Java Governor Election. With this framing and analysis content approach in each Instagram Visual, as the results is the themes about visual framing that want to be communicated as part of strategic communication personal branding from four candidate West Java Governor election, such as Ridwan Kamil, Sudrajat, Deddy Mizwar and Tubagus Hasanuddin
format	Article
author	Rizkavirwan, Darfi Tirtadarma, Edo
author_facet	Rizkavirwan, Darfi Tirtadarma, Edo
author_sort	Rizkavirwan, Darfi
title	Personal branding on Instagram: Visual framing analysis on the West Java Governor candidates online campaign / Darfi Rizkavirwan and Edo Tirtadarma
title_short	Personal branding on Instagram: Visual framing analysis on the West Java Governor candidates online campaign / Darfi Rizkavirwan and Edo Tirtadarma
title_full	Personal branding on Instagram: Visual framing analysis on the West Java Governor candidates online campaign / Darfi Rizkavirwan and Edo Tirtadarma
title_fullStr	Personal branding on Instagram: Visual framing analysis on the West Java Governor candidates online campaign / Darfi Rizkavirwan and Edo Tirtadarma
title_full_unstemmed	Personal branding on Instagram: Visual framing analysis on the West Java Governor candidates online campaign / Darfi Rizkavirwan and Edo Tirtadarma
title_sort	personal branding on instagram: visual framing analysis on the west java governor candidates online campaign / darfi rizkavirwan and edo tirtadarma
publisher	Universiti Teknologi MARA, Perak
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/58555/1/58555.pdf https://ir.uitm.edu.my/id/eprint/58555/ http://idealogyjournal.com/ojs/index.php/idealogy/article/view/325
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score	13.211869

Personal branding on Instagram: Visual framing analysis on the West Java Governor candidates online campaign / Darfi Rizkavirwan and Edo Tirtadarma

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