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Developing framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah

Religiosity is an element of culture which is crucial in understanding individual preferences and intentions related to religion. It consists of religious belief, social and environmental responsiveness, norms and knowledge that influence human behaviour. Over the years, studies have relied on speci...

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Main Author: Abdullah, Johari
Format: Thesis
Language:English
Published: 2023
Online Access:https://ir.uitm.edu.my/id/eprint/58510/1/58510.pdf
https://ir.uitm.edu.my/id/eprint/58510/
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id my.uitm.ir.58510
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spelling my.uitm.ir.585102024-01-15T01:34:30Z https://ir.uitm.edu.my/id/eprint/58510/ Developing framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah Abdullah, Johari Religiosity is an element of culture which is crucial in understanding individual preferences and intentions related to religion. It consists of religious belief, social and environmental responsiveness, norms and knowledge that influence human behaviour. Over the years, studies have relied on specific frameworks to explain related behaviour to understand the impact of religiosity. However, due to shortfalls in these frameworks, they may not be a complete basis to assess Muslim consumers, especially in their intentions to purchase Halal food products. Researchers assume that universal religiosity instruments are relevant across different religions and fields of study, but these instruments might not suit all frameworks. As a result, it may not be possible to adequately reflect nor explain religiosity factors for Muslim consumers. It also create the gap in understanding Muslim consumers from practitioners’ perspective in catering products that parallel their religiosity. This thesis aims to propose a new framework to fill these gaps. Muslim consumer religiosity is identified and its impact on purchase intention and brand preferences is assessed using an exploratory sequential mixed method research design. 2023 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/58510/1/58510.pdf Developing framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah. (2023) PhD thesis, thesis, Universiti Teknologi MARA (UiTM). <http://terminalib.uitm.edu.my/58510.pdf>
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Religiosity is an element of culture which is crucial in understanding individual preferences and intentions related to religion. It consists of religious belief, social and environmental responsiveness, norms and knowledge that influence human behaviour. Over the years, studies have relied on specific frameworks to explain related behaviour to understand the impact of religiosity. However, due to shortfalls in these frameworks, they may not be a complete basis to assess Muslim consumers, especially in their intentions to purchase Halal food products. Researchers assume that universal religiosity instruments are relevant across different religions and fields of study, but these instruments might not suit all frameworks. As a result, it may not be possible to adequately reflect nor explain religiosity factors for Muslim consumers. It also create the gap in understanding Muslim consumers from practitioners’ perspective in catering products that parallel their religiosity. This thesis aims to propose a new framework to fill these gaps. Muslim consumer religiosity is identified and its impact on purchase intention and brand preferences is assessed using an exploratory sequential mixed method research design.
format Thesis
author Abdullah, Johari
spellingShingle Abdullah, Johari
Developing framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah
author_facet Abdullah, Johari
author_sort Abdullah, Johari
title Developing framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah
title_short Developing framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah
title_full Developing framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah
title_fullStr Developing framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah
title_full_unstemmed Developing framework of Muslim consumer religiosity, brand preferences and purchase intention of halal food products in Malaysia / Johari Abdullah
title_sort developing framework of muslim consumer religiosity, brand preferences and purchase intention of halal food products in malaysia / johari abdullah
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/58510/1/58510.pdf
https://ir.uitm.edu.my/id/eprint/58510/
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score 13.211869

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