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Indonesian gen Z consumer preference for subscribing to netflix in the Covid-19 pandemic era / Pijar Suciati and Barijani Mahesa Putra

During the Covid 19 pandemic, people are quarantined and children are not allowed to attend school. They are optimizing the internet in order to obtain amusement. One of the most common ways to pass the time and occupy oneself is to watch movies online. Netflix has been the most popular movie online...

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Main Authors: Suciati, Pijar, Putra, Barijani Mahesa
Format: Article
Language:English
Published: Universiti Teknologi MARA 2022
Subjects:
Human settlements. Communities
Online Access:https://ir.uitm.edu.my/id/eprint/58299/1/58299.pdf
https://ir.uitm.edu.my/id/eprint/58299/
https://jmiw.uitm.edu.my/
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id my.uitm.ir.58299
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spelling my.uitm.ir.582992022-05-06T10:09:52Z https://ir.uitm.edu.my/id/eprint/58299/ Indonesian gen Z consumer preference for subscribing to netflix in the Covid-19 pandemic era / Pijar Suciati and Barijani Mahesa Putra Suciati, Pijar Putra, Barijani Mahesa Human settlements. Communities During the Covid 19 pandemic, people are quarantined and children are not allowed to attend school. They are optimizing the internet in order to obtain amusement. One of the most common ways to pass the time and occupy oneself is to watch movies online. Netflix has been the most popular movie online streaming platform in Indonesia since 2016. The goal of this study is to learn about the preferences of Generation Z (Gen Z) consumers when it comes to subscribing to Netflix amid the Covid-19 pandemic. This research is explanatory and descriptive with mixed method approach. Purposive sampling using criteria is used to select the sample size, and the survey is conducted using a Google Form with 100 respondents. One of the findings suggests that Gen Z is more likely to choose Netflix premium (52 %) due to its extensive features and high quality. The qualitative findings corroborate the quantitative findings. Netflix's service and movie selections are rated highly by respondents. The practical value of this research is that it provides some information about the Gen Z consumer's favorite genre and behavior in Indonesia to the online streaming sector. Universiti Teknologi MARA 2022-01 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/58299/1/58299.pdf (2022) Indonesian gen Z consumer preference for subscribing to netflix in the Covid-19 pandemic era / Pijar Suciati and Barijani Mahesa Putra. Journal of Media and Information Warfare (JMIW), 15 (1): 14. pp. 71-84. ISSN 1985-563X https://jmiw.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Human settlements. Communities
spellingShingle Human settlements. Communities
Suciati, Pijar
Putra, Barijani Mahesa
Indonesian gen Z consumer preference for subscribing to netflix in the Covid-19 pandemic era / Pijar Suciati and Barijani Mahesa Putra
description During the Covid 19 pandemic, people are quarantined and children are not allowed to attend school. They are optimizing the internet in order to obtain amusement. One of the most common ways to pass the time and occupy oneself is to watch movies online. Netflix has been the most popular movie online streaming platform in Indonesia since 2016. The goal of this study is to learn about the preferences of Generation Z (Gen Z) consumers when it comes to subscribing to Netflix amid the Covid-19 pandemic. This research is explanatory and descriptive with mixed method approach. Purposive sampling using criteria is used to select the sample size, and the survey is conducted using a Google Form with 100 respondents. One of the findings suggests that Gen Z is more likely to choose Netflix premium (52 %) due to its extensive features and high quality. The qualitative findings corroborate the quantitative findings. Netflix's service and movie selections are rated highly by respondents. The practical value of this research is that it provides some information about the Gen Z consumer's favorite genre and behavior in Indonesia to the online streaming sector.
format Article
author Suciati, Pijar
Putra, Barijani Mahesa
author_facet Suciati, Pijar
Putra, Barijani Mahesa
author_sort Suciati, Pijar
title Indonesian gen Z consumer preference for subscribing to netflix in the Covid-19 pandemic era / Pijar Suciati and Barijani Mahesa Putra
title_short Indonesian gen Z consumer preference for subscribing to netflix in the Covid-19 pandemic era / Pijar Suciati and Barijani Mahesa Putra
title_full Indonesian gen Z consumer preference for subscribing to netflix in the Covid-19 pandemic era / Pijar Suciati and Barijani Mahesa Putra
title_fullStr Indonesian gen Z consumer preference for subscribing to netflix in the Covid-19 pandemic era / Pijar Suciati and Barijani Mahesa Putra
title_full_unstemmed Indonesian gen Z consumer preference for subscribing to netflix in the Covid-19 pandemic era / Pijar Suciati and Barijani Mahesa Putra
title_sort indonesian gen z consumer preference for subscribing to netflix in the covid-19 pandemic era / pijar suciati and barijani mahesa putra
publisher Universiti Teknologi MARA
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/58299/1/58299.pdf
https://ir.uitm.edu.my/id/eprint/58299/
https://jmiw.uitm.edu.my/
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score 13.211869

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