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The role of indihome’s public relations department in responding to customers (generation Z) satisfaction complaints / Ngurah Rangga Wiwesa …[et al.]

Advances in information and communication technology play an important role in facilitating human life. Indihome is present as one of the triple play internet services by PT Telkom Indonesia which has a good reputation among the public. Indihome plays a role in helping the internet services needed b...

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Main Authors: Thoriq, Ahmad Avila, Alifah, Ananda Diska, Qintara, Aulia, Heriyani Putri, Nur Azizah, Arso, Radiktio, Wiwesa, Ngurah Rangga
Format: Article
Language:English
Published: Universiti Teknologi MARA 2021
Subjects:
Public relations. Industrial publicity.
Online Access:https://ir.uitm.edu.my/id/eprint/57951/1/57951.pdf
https://ir.uitm.edu.my/id/eprint/57951/
https://forumkomunikasi.uitm.edu.my
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spelling my.uitm.ir.579512022-04-07T08:11:26Z https://ir.uitm.edu.my/id/eprint/57951/ The role of indihome’s public relations department in responding to customers (generation Z) satisfaction complaints / Ngurah Rangga Wiwesa …[et al.] Thoriq, Ahmad Avila Alifah, Ananda Diska Qintara, Aulia Heriyani Putri, Nur Azizah Arso, Radiktio Wiwesa, Ngurah Rangga Public relations. Industrial publicity. Advances in information and communication technology play an important role in facilitating human life. Indihome is present as one of the triple play internet services by PT Telkom Indonesia which has a good reputation among the public. Indihome plays a role in helping the internet services needed by the community. However, with the precarious situation due to the Covid-19 pandemic, the people is forced to conduct their activities online. Initially this situation became an advantage and opportunity for the company, but due to exploding consumer demand, the company experienced an imbalance in providing internet services, making many people angry and disappointed. This study aims to determine the role of Indihome public relations (PR) in responding to consumer complaints about Gen Z consumer satisfaction. This study uses quantitative methods and descriptive methods through surveys conducted on Google Forms which are distributed online to generation Z respondents. PR handles complaints that occur, so the survey becomes a reference for Indihome PR to improve service strategies and make new innovations in the program internet service. Universiti Teknologi MARA 2021 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/57951/1/57951.pdf (2021) The role of indihome’s public relations department in responding to customers (generation Z) satisfaction complaints / Ngurah Rangga Wiwesa …[et al.]. Forum Komunikasi (FK), 16 (2): 23. pp. 121-143. ISSN 0128-2379 (e-ISNN) https://forumkomunikasi.uitm.edu.my
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Public relations. Industrial publicity.
spellingShingle Public relations. Industrial publicity.
Thoriq, Ahmad Avila
Alifah, Ananda Diska
Qintara, Aulia
Heriyani Putri, Nur Azizah
Arso, Radiktio
Wiwesa, Ngurah Rangga
The role of indihome’s public relations department in responding to customers (generation Z) satisfaction complaints / Ngurah Rangga Wiwesa …[et al.]
description Advances in information and communication technology play an important role in facilitating human life. Indihome is present as one of the triple play internet services by PT Telkom Indonesia which has a good reputation among the public. Indihome plays a role in helping the internet services needed by the community. However, with the precarious situation due to the Covid-19 pandemic, the people is forced to conduct their activities online. Initially this situation became an advantage and opportunity for the company, but due to exploding consumer demand, the company experienced an imbalance in providing internet services, making many people angry and disappointed. This study aims to determine the role of Indihome public relations (PR) in responding to consumer complaints about Gen Z consumer satisfaction. This study uses quantitative methods and descriptive methods through surveys conducted on Google Forms which are distributed online to generation Z respondents. PR handles complaints that occur, so the survey becomes a reference for Indihome PR to improve service strategies and make new innovations in the program internet service.
format Article
author Thoriq, Ahmad Avila
Alifah, Ananda Diska
Qintara, Aulia
Heriyani Putri, Nur Azizah
Arso, Radiktio
Wiwesa, Ngurah Rangga
author_facet Thoriq, Ahmad Avila
Alifah, Ananda Diska
Qintara, Aulia
Heriyani Putri, Nur Azizah
Arso, Radiktio
Wiwesa, Ngurah Rangga
author_sort Thoriq, Ahmad Avila
title The role of indihome’s public relations department in responding to customers (generation Z) satisfaction complaints / Ngurah Rangga Wiwesa …[et al.]
title_short The role of indihome’s public relations department in responding to customers (generation Z) satisfaction complaints / Ngurah Rangga Wiwesa …[et al.]
title_full The role of indihome’s public relations department in responding to customers (generation Z) satisfaction complaints / Ngurah Rangga Wiwesa …[et al.]
title_fullStr The role of indihome’s public relations department in responding to customers (generation Z) satisfaction complaints / Ngurah Rangga Wiwesa …[et al.]
title_full_unstemmed The role of indihome’s public relations department in responding to customers (generation Z) satisfaction complaints / Ngurah Rangga Wiwesa …[et al.]
title_sort role of indihome’s public relations department in responding to customers (generation z) satisfaction complaints / ngurah rangga wiwesa …[et al.]
publisher Universiti Teknologi MARA
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/57951/1/57951.pdf
https://ir.uitm.edu.my/id/eprint/57951/
https://forumkomunikasi.uitm.edu.my
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score 13.211869

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