Keli's Sdn. Bhd. / Mohd Shahril Badar ... [et al.]

Population growth dad been steady in Malaysia and the demand for food has also increased. One of the area related to the food industry which we see potential in providing fresh water fish in a fast way. Our company registered as "Keli's Sdn. Bhd". It is because the food is based on Ke...

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Bibliographic Details
Main Authors: Badar, Mohd Shahril, Abd Rahman, Mohd Nizam, Abd Aziz, Mohd Shuhaimi, Md Salleh, Mohd Norazman, Zainal Abidin, Erman
Format: Entrepreneurship Project
Language:English
Published: 2000
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/57702/1/57702.pdf
https://ir.uitm.edu.my/id/eprint/57702/
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Summary:Population growth dad been steady in Malaysia and the demand for food has also increased. One of the area related to the food industry which we see potential in providing fresh water fish in a fast way. Our company registered as "Keli's Sdn. Bhd". It is because the food is based on Keli and Haruan (Malay word for fresh water fish). As a private company, we see a wide potential to spread out in the future. For the location, we choose Megamal Seberang Perai Tengah as the best place to start and introduce this food. We will start our business as early as January 2001 and after the Hari Raya Puasa and New Year holiday. We are confident that this business has potential for growth in the future because we are introducing a new concept in this sector. The taste for Keli and Haruan is suitable to the living of most people because it is delicious. For Haruan, this fish is also famous for its medicine value and it sought after in Chinese community.