Bugis Cuisine Restaurant / Dzulkhairul Ridwan Dzulkarnain ... [et al.]

Bugis Cuisine Restaurant was incorporated on 1 June 2015. The restaurant located at Alam Mesra which opposite site from 1 Borneo. Bugis Cuisine started incorporated because in Kota Kinabalu area does not provide any of traditional Bugis food. By providing Bugis food will give knowledge to tourist an...

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Main Authors: Dzulkarnain, Dzulkhairul Ridwan, Bacho, Fati Farhanah, Armin, Rasyima, Haris, Rina Ardiana, Sudok, Safik
Format: Entrepreneurship Project
Language:English
Published: 2013
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/57388/1/57388.pdf
https://ir.uitm.edu.my/id/eprint/57388/
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spelling my.uitm.ir.573882022-05-27T08:40:46Z https://ir.uitm.edu.my/id/eprint/57388/ Bugis Cuisine Restaurant / Dzulkhairul Ridwan Dzulkarnain ... [et al.] Dzulkarnain, Dzulkhairul Ridwan Bacho, Fati Farhanah Armin, Rasyima Haris, Rina Ardiana Sudok, Safik Entrepreneurship. Risk and uncertainty Food industry and trade. Halal food industry. Certification Hospitality industry. Hotels, clubs, restaurants, etc. Food service Food service Restaurants, cafeterias, tearooms, etc. Bugis Cuisine Restaurant was incorporated on 1 June 2015. The restaurant located at Alam Mesra which opposite site from 1 Borneo. Bugis Cuisine started incorporated because in Kota Kinabalu area does not provide any of traditional Bugis food. By providing Bugis food will give knowledge to tourist and local people about bugis traditional food which is one of Malaysian people culture. The Bugis Cuisine Restaurant also is trying to provide frozen food where by people can enjoy bugis traditional food at their home and in the mean time can safe their time preparing for their meal. The reason we provide frozen food to our customer is because the demand of bugis traditional food among the Kota Kinabalu citizen. For this time we only provide one frozen food which is 'Martabak' and for the future we will add more the frozen food depending the demand of customer. Our office and restaurant are located at Alam Mesra, Kota Kinabalu and for the factory we also rent beside the restaurant to put and storage of raw materials and also for preparation of our frozen food. On future onwards Bugis Cuisine Restaurant place which is Alam Mesra will be expected to have many potential customers for our restaurant because of the house development will be expected to be complete. Our Restaurant wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business. In addition, our traditional bugis food also may be an attraction to tourist to enjoy their meal with our Bugis Cuisine Restaurant whereby they also learn the way of living bugis culture. High visibility and competitive products and service are critical to capture this segment of the market. 2013 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/57388/1/57388.pdf (2013) Bugis Cuisine Restaurant / Dzulkhairul Ridwan Dzulkarnain ... [et al.]. [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Food industry and trade. Halal food industry. Certification
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Food service
Restaurants, cafeterias, tearooms, etc.
spellingShingle Entrepreneurship. Risk and uncertainty
Food industry and trade. Halal food industry. Certification
Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Food service
Restaurants, cafeterias, tearooms, etc.
Dzulkarnain, Dzulkhairul Ridwan
Bacho, Fati Farhanah
Armin, Rasyima
Haris, Rina Ardiana
Sudok, Safik
Bugis Cuisine Restaurant / Dzulkhairul Ridwan Dzulkarnain ... [et al.]
description Bugis Cuisine Restaurant was incorporated on 1 June 2015. The restaurant located at Alam Mesra which opposite site from 1 Borneo. Bugis Cuisine started incorporated because in Kota Kinabalu area does not provide any of traditional Bugis food. By providing Bugis food will give knowledge to tourist and local people about bugis traditional food which is one of Malaysian people culture. The Bugis Cuisine Restaurant also is trying to provide frozen food where by people can enjoy bugis traditional food at their home and in the mean time can safe their time preparing for their meal. The reason we provide frozen food to our customer is because the demand of bugis traditional food among the Kota Kinabalu citizen. For this time we only provide one frozen food which is 'Martabak' and for the future we will add more the frozen food depending the demand of customer. Our office and restaurant are located at Alam Mesra, Kota Kinabalu and for the factory we also rent beside the restaurant to put and storage of raw materials and also for preparation of our frozen food. On future onwards Bugis Cuisine Restaurant place which is Alam Mesra will be expected to have many potential customers for our restaurant because of the house development will be expected to be complete. Our Restaurant wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business. In addition, our traditional bugis food also may be an attraction to tourist to enjoy their meal with our Bugis Cuisine Restaurant whereby they also learn the way of living bugis culture. High visibility and competitive products and service are critical to capture this segment of the market.
format Entrepreneurship Project
author Dzulkarnain, Dzulkhairul Ridwan
Bacho, Fati Farhanah
Armin, Rasyima
Haris, Rina Ardiana
Sudok, Safik
author_facet Dzulkarnain, Dzulkhairul Ridwan
Bacho, Fati Farhanah
Armin, Rasyima
Haris, Rina Ardiana
Sudok, Safik
author_sort Dzulkarnain, Dzulkhairul Ridwan
title Bugis Cuisine Restaurant / Dzulkhairul Ridwan Dzulkarnain ... [et al.]
title_short Bugis Cuisine Restaurant / Dzulkhairul Ridwan Dzulkarnain ... [et al.]
title_full Bugis Cuisine Restaurant / Dzulkhairul Ridwan Dzulkarnain ... [et al.]
title_fullStr Bugis Cuisine Restaurant / Dzulkhairul Ridwan Dzulkarnain ... [et al.]
title_full_unstemmed Bugis Cuisine Restaurant / Dzulkhairul Ridwan Dzulkarnain ... [et al.]
title_sort bugis cuisine restaurant / dzulkhairul ridwan dzulkarnain ... [et al.]
publishDate 2013
url https://ir.uitm.edu.my/id/eprint/57388/1/57388.pdf
https://ir.uitm.edu.my/id/eprint/57388/
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score 13.211869