Analysis on acceptance level of Malaysian’s consumers towards purchasing the imported rice: case study at Jasin, Melaka / Luqman Hakim Zulkifle and Nabila Huda Aziz
Rice (Oryza sativa) was the most essential food crop which been cultivated worldwide. It was the second important food crop in the world after wheat and Asia was the largest producer and consumer of rice. In Malaysia, rice was a staple food for Malaysians despite the introduction to other food item....
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Faculty of Plantation and Agrotechnology
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/56637/1/56637.pdf https://ir.uitm.edu.my/id/eprint/56637/ |
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