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Bank advertisement in newspaper websites and the representative of gender / Noor Aileen Ibrahim …[et al.]

Many individuals in the country are beset by financial woes and this has led most of them to search for information on the way to manage their finances. Many people read the newspapers especially online newspapers. Banks have often placed their advertisements using online news portals because it wil...

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Main Authors: Ibrahim, Noor Aileen, Mohd Noor, Nazirul Mubin, Anuar, Nuramira, Yusof, Ahmad Muhyuddin, Yusof, Nurul Kamalia, Ya Shak, Mohamad Syafiq, Mohamad Shah, Dianna Suzienna
Format: Article
Language:English
Published: Universiti Teknologi MARA 2021
Subjects:
Banking
Online Access:https://ir.uitm.edu.my/id/eprint/56449/1/56449.pdf
https://ir.uitm.edu.my/id/eprint/56449/
https://myjms.mohe.gov.my/index.php/ABRIJ/article/view/15433
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id my.uitm.ir.56449
record_format eprints
spelling my.uitm.ir.564492022-03-11T07:35:30Z https://ir.uitm.edu.my/id/eprint/56449/ Bank advertisement in newspaper websites and the representative of gender / Noor Aileen Ibrahim …[et al.] Ibrahim, Noor Aileen Mohd Noor, Nazirul Mubin Anuar, Nuramira Yusof, Ahmad Muhyuddin Yusof, Nurul Kamalia Ya Shak, Mohamad Syafiq Mohamad Shah, Dianna Suzienna Banking Many individuals in the country are beset by financial woes and this has led most of them to search for information on the way to manage their finances. Many people read the newspapers especially online newspapers. Banks have often placed their advertisements using online news portals because it will easily reach various segments of the community. This paper is a study on bank advertisements in Bahasa Malaysia and English newspaper websites and the manner in which gender is represented in these advertisements. This study has found that there are stereotypical representation of women as being less successful than men whereas men are portrayed as more successful than the former. It is recommended that banks should change with the times and start acknowledging women as equally as successful in life and portray this image in their future advertisements as this will most probably attract more female clients to their financial institution. Universiti Teknologi MARA 2021-11 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/56449/1/56449.pdf ID56449 Ibrahim, Noor Aileen and Mohd Noor, Nazirul Mubin and Anuar, Nuramira and Yusof, Ahmad Muhyuddin and Yusof, Nurul Kamalia and Ya Shak, Mohamad Syafiq and Mohamad Shah, Dianna Suzienna (2021) Bank advertisement in newspaper websites and the representative of gender / Noor Aileen Ibrahim …[et al.]. Advances in Business Research International Journal (ABRIJ), 7 (3): 13. pp. 1-13. ISSN 2462-1838 https://myjms.mohe.gov.my/index.php/ABRIJ/article/view/15433
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Banking
spellingShingle Banking
Ibrahim, Noor Aileen
Mohd Noor, Nazirul Mubin
Anuar, Nuramira
Yusof, Ahmad Muhyuddin
Yusof, Nurul Kamalia
Ya Shak, Mohamad Syafiq
Mohamad Shah, Dianna Suzienna
Bank advertisement in newspaper websites and the representative of gender / Noor Aileen Ibrahim …[et al.]
description Many individuals in the country are beset by financial woes and this has led most of them to search for information on the way to manage their finances. Many people read the newspapers especially online newspapers. Banks have often placed their advertisements using online news portals because it will easily reach various segments of the community. This paper is a study on bank advertisements in Bahasa Malaysia and English newspaper websites and the manner in which gender is represented in these advertisements. This study has found that there are stereotypical representation of women as being less successful than men whereas men are portrayed as more successful than the former. It is recommended that banks should change with the times and start acknowledging women as equally as successful in life and portray this image in their future advertisements as this will most probably attract more female clients to their financial institution.
format Article
author Ibrahim, Noor Aileen
Mohd Noor, Nazirul Mubin
Anuar, Nuramira
Yusof, Ahmad Muhyuddin
Yusof, Nurul Kamalia
Ya Shak, Mohamad Syafiq
Mohamad Shah, Dianna Suzienna
author_facet Ibrahim, Noor Aileen
Mohd Noor, Nazirul Mubin
Anuar, Nuramira
Yusof, Ahmad Muhyuddin
Yusof, Nurul Kamalia
Ya Shak, Mohamad Syafiq
Mohamad Shah, Dianna Suzienna
author_sort Ibrahim, Noor Aileen
title Bank advertisement in newspaper websites and the representative of gender / Noor Aileen Ibrahim …[et al.]
title_short Bank advertisement in newspaper websites and the representative of gender / Noor Aileen Ibrahim …[et al.]
title_full Bank advertisement in newspaper websites and the representative of gender / Noor Aileen Ibrahim …[et al.]
title_fullStr Bank advertisement in newspaper websites and the representative of gender / Noor Aileen Ibrahim …[et al.]
title_full_unstemmed Bank advertisement in newspaper websites and the representative of gender / Noor Aileen Ibrahim …[et al.]
title_sort bank advertisement in newspaper websites and the representative of gender / noor aileen ibrahim …[et al.]
publisher Universiti Teknologi MARA
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/56449/1/56449.pdf
https://ir.uitm.edu.my/id/eprint/56449/
https://myjms.mohe.gov.my/index.php/ABRIJ/article/view/15433
_version_ 1728054808416354304
score 13.211869

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