Strategic service enhancement towards customer satisfaction in Maybank Simpang Kuala / Rafiza Mohd. Radzi ... [et al.]
Commercial banking is one of the major players in the business world. Customer satisfaction is a priority in order to retain customers, to have good words of mouth and to have more customers. Our study was on Maybank Simpang Kuala, Alor Star, Kedah. To reach their corporate goal and annual target, t...
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| Main Authors: | , , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/55739/1/55739.pdf https://ir.uitm.edu.my/id/eprint/55739/ |
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