TM Cellular Sdn Bhd's sales performance: a case study of its corporate and government customers in Kuching/ Ahmad Pahmi Ibrahim ... [et al.]

The sales performance of TM Cellular Sdn Bhd has not been constant in the past three years. This trend has been attributable to various factors including the pattern of usage of cellular services and response of the company’s various customers for the company’s products and services. The corporate a...

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Main Authors: Ibrahim, Ahmad Pahmi, Eali, Daud, Ason, Augustine, Bunchol, Roneo Joseph, Safahan, Sindy Azlina, Jimbau, Wilfred Bertson
Format: Research Reports
Language:English
Published: 2004
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/55482/1/55482.pdf
https://ir.uitm.edu.my/id/eprint/55482/
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spelling my.uitm.ir.554822022-01-28T03:14:15Z https://ir.uitm.edu.my/id/eprint/55482/ TM Cellular Sdn Bhd's sales performance: a case study of its corporate and government customers in Kuching/ Ahmad Pahmi Ibrahim ... [et al.] Ibrahim, Ahmad Pahmi Eali, Daud Ason, Augustine Bunchol, Roneo Joseph Safahan, Sindy Azlina Jimbau, Wilfred Bertson Study and teaching. Research Surveys. Sampling. Statistical survey methodology Consumer satisfaction Purchasing. Selling. Sales personnel. Sales executives Performance standards Performance technology The sales performance of TM Cellular Sdn Bhd has not been constant in the past three years. This trend has been attributable to various factors including the pattern of usage of cellular services and response of the company’s various customers for the company’s products and services. The corporate and government customers are one of the company’s major customers and they too contribute to the sales trend. This study highlights the factors, which affect the sales performance of TM Cellular Sdn Bhd with respect to the high end corporate, and government customers in Kuching. The findings of this study are based on the results obtained from a survey done on the targeted corporate and government customers. The survey centers on the usage of the various cellular facilities offered, areas of serviceability, cellular charges and customer service. These are the main indicators of customer satisfaction, which directly affects the sales performance. 2004 Research Reports NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/55482/1/55482.pdf ID55482 Ibrahim, Ahmad Pahmi and Eali, Daud and Ason, Augustine and Bunchol, Roneo Joseph and Safahan, Sindy Azlina and Jimbau, Wilfred Bertson (2004) TM Cellular Sdn Bhd's sales performance: a case study of its corporate and government customers in Kuching/ Ahmad Pahmi Ibrahim ... [et al.]. [Research Reports]
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Study and teaching. Research
Surveys. Sampling. Statistical survey methodology
Consumer satisfaction
Purchasing. Selling. Sales personnel. Sales executives
Performance standards
Performance technology
spellingShingle Study and teaching. Research
Surveys. Sampling. Statistical survey methodology
Consumer satisfaction
Purchasing. Selling. Sales personnel. Sales executives
Performance standards
Performance technology
Ibrahim, Ahmad Pahmi
Eali, Daud
Ason, Augustine
Bunchol, Roneo Joseph
Safahan, Sindy Azlina
Jimbau, Wilfred Bertson
TM Cellular Sdn Bhd's sales performance: a case study of its corporate and government customers in Kuching/ Ahmad Pahmi Ibrahim ... [et al.]
description The sales performance of TM Cellular Sdn Bhd has not been constant in the past three years. This trend has been attributable to various factors including the pattern of usage of cellular services and response of the company’s various customers for the company’s products and services. The corporate and government customers are one of the company’s major customers and they too contribute to the sales trend. This study highlights the factors, which affect the sales performance of TM Cellular Sdn Bhd with respect to the high end corporate, and government customers in Kuching. The findings of this study are based on the results obtained from a survey done on the targeted corporate and government customers. The survey centers on the usage of the various cellular facilities offered, areas of serviceability, cellular charges and customer service. These are the main indicators of customer satisfaction, which directly affects the sales performance.
format Research Reports
author Ibrahim, Ahmad Pahmi
Eali, Daud
Ason, Augustine
Bunchol, Roneo Joseph
Safahan, Sindy Azlina
Jimbau, Wilfred Bertson
author_facet Ibrahim, Ahmad Pahmi
Eali, Daud
Ason, Augustine
Bunchol, Roneo Joseph
Safahan, Sindy Azlina
Jimbau, Wilfred Bertson
author_sort Ibrahim, Ahmad Pahmi
title TM Cellular Sdn Bhd's sales performance: a case study of its corporate and government customers in Kuching/ Ahmad Pahmi Ibrahim ... [et al.]
title_short TM Cellular Sdn Bhd's sales performance: a case study of its corporate and government customers in Kuching/ Ahmad Pahmi Ibrahim ... [et al.]
title_full TM Cellular Sdn Bhd's sales performance: a case study of its corporate and government customers in Kuching/ Ahmad Pahmi Ibrahim ... [et al.]
title_fullStr TM Cellular Sdn Bhd's sales performance: a case study of its corporate and government customers in Kuching/ Ahmad Pahmi Ibrahim ... [et al.]
title_full_unstemmed TM Cellular Sdn Bhd's sales performance: a case study of its corporate and government customers in Kuching/ Ahmad Pahmi Ibrahim ... [et al.]
title_sort tm cellular sdn bhd's sales performance: a case study of its corporate and government customers in kuching/ ahmad pahmi ibrahim ... [et al.]
publishDate 2004
url https://ir.uitm.edu.my/id/eprint/55482/1/55482.pdf
https://ir.uitm.edu.my/id/eprint/55482/
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