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Policy change and maintenance: policy entrepreneur in the anti-litterbugs campaign / Haijon Gunggut … [et al.]

The Kota Kinabalu City Hall adopted the Anti litter Bugs Campaign program in 2008 as part of its going effort to promote a cleaner city. This is a departure from its previous Cleanliness Campaign program. The Cleanliness Campaign program focuses on cleanliness and therefore, did not address the actu...

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Main Authors: Gunggut, Haijon, Zaaba, Zuraidah, Bagang, Tony Paridi, Ag Mohd Saufi, Dg. Siti Noor Saufidah
Format: Book Section
Language:English
Published: Faculty of Administrative Science and Policy Studies 2012
Subjects:
Environmental conditions. Environmental quality. Environmental indicators. Environmental degradation
Enviromental management
Online Access:https://ir.uitm.edu.my/id/eprint/55413/1/55413.pdf
https://ir.uitm.edu.my/id/eprint/55413/
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spelling my.uitm.ir.554132022-03-14T04:08:29Z https://ir.uitm.edu.my/id/eprint/55413/ Policy change and maintenance: policy entrepreneur in the anti-litterbugs campaign / Haijon Gunggut … [et al.] Gunggut, Haijon Zaaba, Zuraidah Bagang, Tony Paridi Ag Mohd Saufi, Dg. Siti Noor Saufidah Environmental conditions. Environmental quality. Environmental indicators. Environmental degradation Enviromental management The Kota Kinabalu City Hall adopted the Anti litter Bugs Campaign program in 2008 as part of its going effort to promote a cleaner city. This is a departure from its previous Cleanliness Campaign program. The Cleanliness Campaign program focuses on cleanliness and therefore, did not address the actual cause. The Anti litter Bugs Campaign program on the other hand, focuses on the litterers, which is the primary cause of uncleanliness. The purpose of this paper is to account for the change and maintenance of the Anti litter Bugs Campaign program. It is argued that Kota Kinabalu City Hall learns from the failure of the previous campaign and as a result adopted a different approach. Although institution actors do learn, policy change does not necessarily ensue without the existence of policy entrepreneur. The change from Cleanliness Campaign program to Anti litter Bugs Campaign program in Kota Kinabalu City Hall highlighted the necessity for policy entrepreneur to come from upper management due to the top-down nature of the Malaysian policy-making process. Specifically, the observation, discussion, experience and reflection of the Director General of Kota Kinabalu City Hall at that time resulted in a program change proposal. This shows that both policy learning theory and policy entrepreneur concepts are necessary to account for the policy change in Kota Kinabalu City Hall in 2008. The implementation of the Anti litter Bugs Campaign program in the past 4 years (2008-2012) suggests the necessity of policy entrepreneur for policy maintenance. Thus, policy entrepreneur is a crucial factor in policy change and maintenance. Faculty of Administrative Science and Policy Studies 2012 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/55413/1/55413.pdf ID55413 Gunggut, Haijon and Zaaba, Zuraidah and Bagang, Tony Paridi and Ag Mohd Saufi, Dg. Siti Noor Saufidah (2012) Policy change and maintenance: policy entrepreneur in the anti-litterbugs campaign / Haijon Gunggut … [et al.]. In: 3rd International Conference on Public Policy and Social Science ( ICOPS 2012). Faculty of Administrative Science and Policy Studies, Melaka, pp. 531-547. ISBN 978-967-11354-5-7
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Environmental conditions. Environmental quality. Environmental indicators. Environmental degradation
Enviromental management
spellingShingle Environmental conditions. Environmental quality. Environmental indicators. Environmental degradation
Enviromental management
Gunggut, Haijon
Zaaba, Zuraidah
Bagang, Tony Paridi
Ag Mohd Saufi, Dg. Siti Noor Saufidah
Policy change and maintenance: policy entrepreneur in the anti-litterbugs campaign / Haijon Gunggut … [et al.]
description The Kota Kinabalu City Hall adopted the Anti litter Bugs Campaign program in 2008 as part of its going effort to promote a cleaner city. This is a departure from its previous Cleanliness Campaign program. The Cleanliness Campaign program focuses on cleanliness and therefore, did not address the actual cause. The Anti litter Bugs Campaign program on the other hand, focuses on the litterers, which is the primary cause of uncleanliness. The purpose of this paper is to account for the change and maintenance of the Anti litter Bugs Campaign program. It is argued that Kota Kinabalu City Hall learns from the failure of the previous campaign and as a result adopted a different approach. Although institution actors do learn, policy change does not necessarily ensue without the existence of policy entrepreneur. The change from Cleanliness Campaign program to Anti litter Bugs Campaign program in Kota Kinabalu City Hall highlighted the necessity for policy entrepreneur to come from upper management due to the top-down nature of the Malaysian policy-making process. Specifically, the observation, discussion, experience and reflection of the Director General of Kota Kinabalu City Hall at that time resulted in a program change proposal. This shows that both policy learning theory and policy entrepreneur concepts are necessary to account for the policy change in Kota Kinabalu City Hall in 2008. The implementation of the Anti litter Bugs Campaign program in the past 4 years (2008-2012) suggests the necessity of policy entrepreneur for policy maintenance. Thus, policy entrepreneur is a crucial factor in policy change and maintenance.
format Book Section
author Gunggut, Haijon
Zaaba, Zuraidah
Bagang, Tony Paridi
Ag Mohd Saufi, Dg. Siti Noor Saufidah
author_facet Gunggut, Haijon
Zaaba, Zuraidah
Bagang, Tony Paridi
Ag Mohd Saufi, Dg. Siti Noor Saufidah
author_sort Gunggut, Haijon
title Policy change and maintenance: policy entrepreneur in the anti-litterbugs campaign / Haijon Gunggut … [et al.]
title_short Policy change and maintenance: policy entrepreneur in the anti-litterbugs campaign / Haijon Gunggut … [et al.]
title_full Policy change and maintenance: policy entrepreneur in the anti-litterbugs campaign / Haijon Gunggut … [et al.]
title_fullStr Policy change and maintenance: policy entrepreneur in the anti-litterbugs campaign / Haijon Gunggut … [et al.]
title_full_unstemmed Policy change and maintenance: policy entrepreneur in the anti-litterbugs campaign / Haijon Gunggut … [et al.]
title_sort policy change and maintenance: policy entrepreneur in the anti-litterbugs campaign / haijon gunggut … [et al.]
publisher Faculty of Administrative Science and Policy Studies
publishDate 2012
url https://ir.uitm.edu.my/id/eprint/55413/1/55413.pdf
https://ir.uitm.edu.my/id/eprint/55413/
_version_ 1728054778483703808
score 13.211869

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