Factors that influence the effective of social media advertising: a study at Netherlands Maritime Institute of Technology (NMIT)/ Nurul Arinah Muhammud

In era globalization, social media have become convenience to consumers to receive information and knowledge. In recent years, many businessmen have shifted from traditional media platform to social media because they want to minimum cost effective in order to gain maximum profit. Social media adver...

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Bibliographic Details
Main Author: Muhammud, Nurul Arinah
Format: Student Project
Language:English
Published: 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/55296/1/55296.pdf
https://ir.uitm.edu.my/id/eprint/55296/
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