ENT 530 Social Media Portfolio: Craft Malaysia / Nur Qayyimah Syahindah Mohd Saifulakamar

Crafting is one of my favourite pastimes. One of my art items is Pyssla beads. Since DIY is a hobby of mine, I started this company by myself. Craft_Malaysia was the company name I selected for this Social Media Portfolio. After considering a variety of products that I would like to create, I deci...

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Bibliographic Details
Main Author: Mohd Saifulakamar, Nur Qayyimah Syahindah
Format: Entrepreneurship Project
Language:English
Published: 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/55182/1/55182.pdf
https://ir.uitm.edu.my/id/eprint/55182/
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Summary:Crafting is one of my favourite pastimes. One of my art items is Pyssla beads. Since DIY is a hobby of mine, I started this company by myself. Craft_Malaysia was the company name I selected for this Social Media Portfolio. After considering a variety of products that I would like to create, I decided on HAPPY DIY KIT as my product for this assignment. Customers can spend their spare time decorating their whiteboard, keychain, or magnet with the bright pyssla beads they prefer with this HAPPY DIY KIT. I've also created a Facebook page to draw people who are interested in purchasing my product. To draw my target client, I'm employing a range of strategies. Using an appealing image and employing the proper teaser, hard sell, and soft sell techniques is a great way to entice customers to purchase the product.