ENT 530 Social Media Portfolio: Beaumelly Ventures / Muhamad Rafiqin Razali

This report depicts the progress that an individual students made on Social Media Portfolio which is an individual assignment tasked by lecturer to every student that learns the core subject ENT530. The individual assignment holds significant percentage of course marks and it is a mandatory task th...

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Bibliographic Details
Main Author: Razali, Muhamad Rafiqin
Format: Entrepreneurship Project
Language:English
Published: 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/54759/1/54759.pdf
https://ir.uitm.edu.my/id/eprint/54759/
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Summary:This report depicts the progress that an individual students made on Social Media Portfolio which is an individual assignment tasked by lecturer to every student that learns the core subject ENT530. The individual assignment holds significant percentage of course marks and it is a mandatory task that every student should carry out in order to pass the subject. ENT530 is a subject of Principle of Entrepreneurship, offered by Universiti Teknologi MARA (UiTM) to every student of all faculties. This subject is a core subject, meaning that every student will partake this subject throughout the course. In this report, Social Media Portfolio will include the product of choice that student tasked to choose in the beginning of semester, from a local brand of choice which is a legitimate company or enterprise that will be verified by lecturer, in which each will be discussed, and students are to provide crucial information regarding said aspects that suffice for the task. Afterwards, in this report, students are to include social media portfolio profiles from Go-eCommerce and MASMED Young Entrepreneur (MyENT) in which are important profiles that move the students towards the goal of the course subject. Moreover, in this report, there will be more depictions of Social Media Portfolio such as Facebook page, teaser posters, hard sell and soft sell copywriting, social media posts, likes and follower metrics, and simulation of customer interactions. At the end of this report, discussion upon issues faced throughout the accomplishment of this task will be displayed, giving an information of what challenges that an entrepreneur may face through the same process in the future. All in all, this task itself is a very difficult task however it is a given that every student may have different perspective on how difficult it is based on the situations that they may face throughout this progress.