Level of awareness towards brand equity among Malay entrepreneurs in food industry in Terengganu / Muhammad Abi Sofian Abd Halim, Wan Asri Wan Ab Aziz and Zainuddin Zakaria
Today, most of local entrepreneurs who are involved in small and medium industry (SMI) have encouraged producing a quality product to fulfill the consumer requirement. Entrepreneurs also have to know a new trend in product development like a promotion, packaging, labeling and branding. Government ha...
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| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/54594/1/54594.pdf https://ir.uitm.edu.my/id/eprint/54594/ |
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