Staff View: A study on customer perception and acceptance towards islamic insurance in Temerloh / Haslinda Bt Muhamad Rosely

A study on customer perception and acceptance towards islamic insurance in Temerloh / Haslinda Bt Muhamad Rosely

This research was conducted with the objective to study on customers’ perception and acceptance towards Islamic Insurance in Temerloh. It studies the relationship of the selected variables, which are, the relationship between service quality, benefit, and promotion in relation to the Islamic Insuran...

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Main Author:	Muhamad Rosely, Haslinda
Format:	Student Project
Language:	English
Published:	2002
Subjects:	Social aspects. Social marketing Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Acceptances Insurance Other insurance. Including automobile, burglary, credit, disaster, title insurance
Online Access:	https://ir.uitm.edu.my/id/eprint/54454/1/54454.pdf https://ir.uitm.edu.my/id/eprint/54454/
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id	my.uitm.ir.54454
record_format	eprints
spelling	my.uitm.ir.544542021-12-08T02:46:33Z https://ir.uitm.edu.my/id/eprint/54454/ A study on customer perception and acceptance towards islamic insurance in Temerloh / Haslinda Bt Muhamad Rosely Muhamad Rosely, Haslinda Social aspects. Social marketing Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Acceptances Insurance Other insurance. Including automobile, burglary, credit, disaster, title insurance This research was conducted with the objective to study on customers’ perception and acceptance towards Islamic Insurance in Temerloh. It studies the relationship of the selected variables, which are, the relationship between service quality, benefit, and promotion in relation to the Islamic Insurance. For this purpose, a research survey by using a relatively structural questionnaire was conducted to gather information required, which could provide the answer to the subject matter. The information gathered, consists of demographic characteristics, respondents behavior, perception and acceptance towards service quality, benefit and promotion. The questionnaire was constructed in Malay and English medium. A total of 150 respondents, using a convenience sampling technique were selected to participate in this study. The SPSS (Statistical Package for Social Science) package (version 10.0) was used to analyze the data. The methods, such as frequency analysis, cross tabulation, and hypothesis testing were chosen for analyzing the data and findings. The study concluded that, most of the respondents have positive and high perception on the service quality, benefit, and promotion. The findings showed that, most of them really appreciate Islamic Insurance. Since the study concentrated on customers perception and acceptance, the researcher recommend the other interested parties to conduct further research, in order to discover factors that could stimulate customer’s willingness to buy. 2002-10 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/54454/1/54454.pdf ID54454 Muhamad Rosely, Haslinda (2002) A study on customer perception and acceptance towards islamic insurance in Temerloh / Haslinda Bt Muhamad Rosely. [Student Project] (Submitted)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Social aspects. Social marketing Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Acceptances Insurance Other insurance. Including automobile, burglary, credit, disaster, title insurance
spellingShingle	Social aspects. Social marketing Marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Acceptances Insurance Other insurance. Including automobile, burglary, credit, disaster, title insurance Muhamad Rosely, Haslinda A study on customer perception and acceptance towards islamic insurance in Temerloh / Haslinda Bt Muhamad Rosely
description	This research was conducted with the objective to study on customers’ perception and acceptance towards Islamic Insurance in Temerloh. It studies the relationship of the selected variables, which are, the relationship between service quality, benefit, and promotion in relation to the Islamic Insurance. For this purpose, a research survey by using a relatively structural questionnaire was conducted to gather information required, which could provide the answer to the subject matter. The information gathered, consists of demographic characteristics, respondents behavior, perception and acceptance towards service quality, benefit and promotion. The questionnaire was constructed in Malay and English medium. A total of 150 respondents, using a convenience sampling technique were selected to participate in this study. The SPSS (Statistical Package for Social Science) package (version 10.0) was used to analyze the data. The methods, such as frequency analysis, cross tabulation, and hypothesis testing were chosen for analyzing the data and findings. The study concluded that, most of the respondents have positive and high perception on the service quality, benefit, and promotion. The findings showed that, most of them really appreciate Islamic Insurance. Since the study concentrated on customers perception and acceptance, the researcher recommend the other interested parties to conduct further research, in order to discover factors that could stimulate customer’s willingness to buy.
format	Student Project
author	Muhamad Rosely, Haslinda
author_facet	Muhamad Rosely, Haslinda
author_sort	Muhamad Rosely, Haslinda
title	A study on customer perception and acceptance towards islamic insurance in Temerloh / Haslinda Bt Muhamad Rosely
title_short	A study on customer perception and acceptance towards islamic insurance in Temerloh / Haslinda Bt Muhamad Rosely
title_full	A study on customer perception and acceptance towards islamic insurance in Temerloh / Haslinda Bt Muhamad Rosely
title_fullStr	A study on customer perception and acceptance towards islamic insurance in Temerloh / Haslinda Bt Muhamad Rosely
title_full_unstemmed	A study on customer perception and acceptance towards islamic insurance in Temerloh / Haslinda Bt Muhamad Rosely
title_sort	study on customer perception and acceptance towards islamic insurance in temerloh / haslinda bt muhamad rosely
publishDate	2002
url	https://ir.uitm.edu.my/id/eprint/54454/1/54454.pdf https://ir.uitm.edu.my/id/eprint/54454/
_version_	1718929629397385216
score	13.211869

A study on customer perception and acceptance towards islamic insurance in Temerloh / Haslinda Bt Muhamad Rosely

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