Halal awareness effect on Malaysian Muslims’ intention to visit homestays in Sabah, Malaysia: the moderating role of gender / Azrin Jalasi and Sylvia Nabila Azwa Ambad
Even though the importance of halal awareness in determining Muslims’ purchase intentions is recognized in the marketing literature, empirical research on this issue, particularly in the tourism context, is still limited. Hence, to fill this knowledge gap, this study examines the effect of halal awa...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
Academy of Contemporary Islamic Studies (ACIS)
2021
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/54298/1/54298.pdf https://ir.uitm.edu.my/id/eprint/54298/ https://www.ishec2021.com/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|