Staff View: A study on the paddy supplier’s evaluation towards Bernas marketing mix: case study on customer at Tanjung Karang, Selangor / Rubitah Sairan

A study on the paddy supplier’s evaluation towards Bernas marketing mix: case study on customer at Tanjung Karang, Selangor / Rubitah Sairan

This research is study on paddy supplier towards BERNAS marketing mix. This case study is focus on supplier of paddy at Sri Tiram Jaya Complex, Tanjung Karang, Selangor. The objectives of this research are determining the total of paddy supplier that is satisfied with the overall service offered by...

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Main Author:	Sairan, Rubitah
Format:	Student Project
Language:	English
Published:	2003
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Business communication. Including business report writing, business correspondence Personal finance. Financial literacy Credit. Debt. Loans Commercial credit. Commercial loans. Credit management Financial management. Business finance. Corporation finance
Online Access:	https://ir.uitm.edu.my/id/eprint/54290/1/54290.pdf https://ir.uitm.edu.my/id/eprint/54290/
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id	my.uitm.ir.54290
record_format	eprints
spelling	my.uitm.ir.542902021-12-06T03:50:41Z https://ir.uitm.edu.my/id/eprint/54290/ A study on the paddy supplier’s evaluation towards Bernas marketing mix: case study on customer at Tanjung Karang, Selangor / Rubitah Sairan Sairan, Rubitah Marketing Marketing research. Marketing research companies. Sales forecasting Business communication. Including business report writing, business correspondence Personal finance. Financial literacy Credit. Debt. Loans Commercial credit. Commercial loans. Credit management Financial management. Business finance. Corporation finance This research is study on paddy supplier towards BERNAS marketing mix. This case study is focus on supplier of paddy at Sri Tiram Jaya Complex, Tanjung Karang, Selangor. The objectives of this research are determining the total of paddy supplier that is satisfied with the overall service offered by BERNAS and evaluate the BERNAS marketing mix. Further more to provide a recommendation to BERNAS on how to improve it’s marketing mix. 125 of respondents were selected by using convenient method. However, only 101 of respondents were doing well to complete the questionnaires. Otherwise the balances of the questionnaires were incomplete and missing. From the result the researcher can conclude that most of the respondents stated that the services offered by BERNAS is insufficient especially on its promotion. From the personal observation of the researcher at BERNAS complex show that the most of the supplier do not sell the paddy to the BERNAS. Since the promotions have a relationship with the paddy supplier evaluation, BERNAS should advertise their news through campaign, advertisement, and pamphlet and also from mouth to mouth. Hopefully, the customer will more educate and being a loyal customer to BERNAS. 2003-05 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/54290/1/54290.pdf ID54290 Sairan, Rubitah (2003) A study on the paddy supplier’s evaluation towards Bernas marketing mix: case study on customer at Tanjung Karang, Selangor / Rubitah Sairan. [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Marketing Marketing research. Marketing research companies. Sales forecasting Business communication. Including business report writing, business correspondence Personal finance. Financial literacy Credit. Debt. Loans Commercial credit. Commercial loans. Credit management Financial management. Business finance. Corporation finance
spellingShingle	Marketing Marketing research. Marketing research companies. Sales forecasting Business communication. Including business report writing, business correspondence Personal finance. Financial literacy Credit. Debt. Loans Commercial credit. Commercial loans. Credit management Financial management. Business finance. Corporation finance Sairan, Rubitah A study on the paddy supplier’s evaluation towards Bernas marketing mix: case study on customer at Tanjung Karang, Selangor / Rubitah Sairan
description	This research is study on paddy supplier towards BERNAS marketing mix. This case study is focus on supplier of paddy at Sri Tiram Jaya Complex, Tanjung Karang, Selangor. The objectives of this research are determining the total of paddy supplier that is satisfied with the overall service offered by BERNAS and evaluate the BERNAS marketing mix. Further more to provide a recommendation to BERNAS on how to improve it’s marketing mix. 125 of respondents were selected by using convenient method. However, only 101 of respondents were doing well to complete the questionnaires. Otherwise the balances of the questionnaires were incomplete and missing. From the result the researcher can conclude that most of the respondents stated that the services offered by BERNAS is insufficient especially on its promotion. From the personal observation of the researcher at BERNAS complex show that the most of the supplier do not sell the paddy to the BERNAS. Since the promotions have a relationship with the paddy supplier evaluation, BERNAS should advertise their news through campaign, advertisement, and pamphlet and also from mouth to mouth. Hopefully, the customer will more educate and being a loyal customer to BERNAS.
format	Student Project
author	Sairan, Rubitah
author_facet	Sairan, Rubitah
author_sort	Sairan, Rubitah
title	A study on the paddy supplier’s evaluation towards Bernas marketing mix: case study on customer at Tanjung Karang, Selangor / Rubitah Sairan
title_short	A study on the paddy supplier’s evaluation towards Bernas marketing mix: case study on customer at Tanjung Karang, Selangor / Rubitah Sairan
title_full	A study on the paddy supplier’s evaluation towards Bernas marketing mix: case study on customer at Tanjung Karang, Selangor / Rubitah Sairan
title_fullStr	A study on the paddy supplier’s evaluation towards Bernas marketing mix: case study on customer at Tanjung Karang, Selangor / Rubitah Sairan
title_full_unstemmed	A study on the paddy supplier’s evaluation towards Bernas marketing mix: case study on customer at Tanjung Karang, Selangor / Rubitah Sairan
title_sort	study on the paddy supplier’s evaluation towards bernas marketing mix: case study on customer at tanjung karang, selangor / rubitah sairan
publishDate	2003
url	https://ir.uitm.edu.my/id/eprint/54290/1/54290.pdf https://ir.uitm.edu.my/id/eprint/54290/
_version_	1718929625242927104
score	13.211869

A study on the paddy supplier’s evaluation towards Bernas marketing mix: case study on customer at Tanjung Karang, Selangor / Rubitah Sairan

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