Entrepreneurial strategic alliances, and partnership of marketing and retailing in small and medium enterprises in agro sapling supply chain / Shaherah Abd. Malik ... [et al.]

This research is attempted to examine the local Malaysian agro sapling suppliers SMEs in entrepreneurial strategic alliances and partnership collaboration in the supply chain of agro saplings as there are high demand in rubber and oil palm saplings from small holders and monoculture estates. The str...

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Main Authors: Abd. Malik, Shaherah, Aziah, Wan Haslin, Mat Din, Syaidatul Zarina, Noah, Roha Mohamed, Omar, Norhayati
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/54201/1/54201.pdf
https://ir.uitm.edu.my/id/eprint/54201/
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spelling my.uitm.ir.542012021-12-08T09:08:41Z https://ir.uitm.edu.my/id/eprint/54201/ Entrepreneurial strategic alliances, and partnership of marketing and retailing in small and medium enterprises in agro sapling supply chain / Shaherah Abd. Malik ... [et al.] Abd. Malik, Shaherah Aziah, Wan Haslin Mat Din, Syaidatul Zarina Noah, Roha Mohamed Omar, Norhayati Agricultural economics Small business. Medium-sized business Marketing This research is attempted to examine the local Malaysian agro sapling suppliers SMEs in entrepreneurial strategic alliances and partnership collaboration in the supply chain of agro saplings as there are high demand in rubber and oil palm saplings from small holders and monoculture estates. The strategic alliances and partnership of marketing and retailing strategy definitely will enable the sector’s growth and profits by supplying agro monoculture saplings like rubber and oil palm which are needed in the agriculture plantation sector. Entrepreneurs and SMEs in these particular trades could collaborate and establish a long lasting partnership in producing and logistical perspective of the trade. 2012 Conference or Workshop Item PeerReviewed text en https://ir.uitm.edu.my/id/eprint/54201/1/54201.pdf ID54201 Abd. Malik, Shaherah and Aziah, Wan Haslin and Mat Din, Syaidatul Zarina and Noah, Roha Mohamed and Omar, Norhayati (2012) Entrepreneurial strategic alliances, and partnership of marketing and retailing in small and medium enterprises in agro sapling supply chain / Shaherah Abd. Malik ... [et al.]. In: 8th Academic Conference, ACCON 2012 UiTM Cawangan Johor, 2 - 4 November 2012, Bukit Gambang Resort City, Pahang.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Agricultural economics
Small business. Medium-sized business
Marketing
spellingShingle Agricultural economics
Small business. Medium-sized business
Marketing
Abd. Malik, Shaherah
Aziah, Wan Haslin
Mat Din, Syaidatul Zarina
Noah, Roha Mohamed
Omar, Norhayati
Entrepreneurial strategic alliances, and partnership of marketing and retailing in small and medium enterprises in agro sapling supply chain / Shaherah Abd. Malik ... [et al.]
description This research is attempted to examine the local Malaysian agro sapling suppliers SMEs in entrepreneurial strategic alliances and partnership collaboration in the supply chain of agro saplings as there are high demand in rubber and oil palm saplings from small holders and monoculture estates. The strategic alliances and partnership of marketing and retailing strategy definitely will enable the sector’s growth and profits by supplying agro monoculture saplings like rubber and oil palm which are needed in the agriculture plantation sector. Entrepreneurs and SMEs in these particular trades could collaborate and establish a long lasting partnership in producing and logistical perspective of the trade.
format Conference or Workshop Item
author Abd. Malik, Shaherah
Aziah, Wan Haslin
Mat Din, Syaidatul Zarina
Noah, Roha Mohamed
Omar, Norhayati
author_facet Abd. Malik, Shaherah
Aziah, Wan Haslin
Mat Din, Syaidatul Zarina
Noah, Roha Mohamed
Omar, Norhayati
author_sort Abd. Malik, Shaherah
title Entrepreneurial strategic alliances, and partnership of marketing and retailing in small and medium enterprises in agro sapling supply chain / Shaherah Abd. Malik ... [et al.]
title_short Entrepreneurial strategic alliances, and partnership of marketing and retailing in small and medium enterprises in agro sapling supply chain / Shaherah Abd. Malik ... [et al.]
title_full Entrepreneurial strategic alliances, and partnership of marketing and retailing in small and medium enterprises in agro sapling supply chain / Shaherah Abd. Malik ... [et al.]
title_fullStr Entrepreneurial strategic alliances, and partnership of marketing and retailing in small and medium enterprises in agro sapling supply chain / Shaherah Abd. Malik ... [et al.]
title_full_unstemmed Entrepreneurial strategic alliances, and partnership of marketing and retailing in small and medium enterprises in agro sapling supply chain / Shaherah Abd. Malik ... [et al.]
title_sort entrepreneurial strategic alliances, and partnership of marketing and retailing in small and medium enterprises in agro sapling supply chain / shaherah abd. malik ... [et al.]
publishDate 2012
url https://ir.uitm.edu.my/id/eprint/54201/1/54201.pdf
https://ir.uitm.edu.my/id/eprint/54201/
_version_ 1718929622974857216
score 13.211869