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ENT 530 Social Media Portfolio: Worry Hat / Nur Adlyn Sofea Sherifuddin

During the Movement Control Order which was implemented to control the outbreak of the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), there have been an increasing number of independent and small businesses in Malaysia especially among the younger audience. A local independent brand,...

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Main Author: Sherifuddin, Nur Adlyn Sofea
Format: Entrepreneurship Project
Language:English
Published: 2021
Subjects:
Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Dress accessories
Online Access:https://ir.uitm.edu.my/id/eprint/54083/1/54083.pdf
https://ir.uitm.edu.my/id/eprint/54083/
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record_format eprints
spelling my.uitm.ir.540832021-12-08T02:57:53Z https://ir.uitm.edu.my/id/eprint/54083/ ENT 530 Social Media Portfolio: Worry Hat / Nur Adlyn Sofea Sherifuddin Sherifuddin, Nur Adlyn Sofea Entrepreneurship. Risk and uncertainty Social aspects. Social marketing Dress accessories During the Movement Control Order which was implemented to control the outbreak of the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), there have been an increasing number of independent and small businesses in Malaysia especially among the younger audience. A local independent brand, Worry Hat has also managed to jump in the bandwagon when it was introduced in early 2020. The brand specifically offered products and service in crafting art and designing bucket hats for people to wear as a fashion statement and a sign of artistic support. The brand has yet to expand its creative line as it only operates online through small amounts of purchases in Malaysia. However, there has been encouragement from the related community and it gradually rose to the public and online attention. The social media portfolio study has allowed proper research on its existence. In this study and marketing strategy, the business has produced creative social media content to gain interaction from posting and followings which is utilized via Facebook. Students have to register the business through an official platform which is the Go Ecommerce system by MDEC and is compulsory to redirect the brand’s Facebook page, a custom website URL, social media postings and related graphics solely for the purpose of education. Overall, this study has allowed students to explore the possible opportunity and outcome of the Worry Hat business for its marketable qualities to help promote its future expansion and growth. 2021 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/54083/1/54083.pdf ID54083 Sherifuddin, Nur Adlyn Sofea (2021) ENT 530 Social Media Portfolio: Worry Hat / Nur Adlyn Sofea Sherifuddin. [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Dress accessories
spellingShingle Entrepreneurship. Risk and uncertainty
Social aspects. Social marketing
Dress accessories
Sherifuddin, Nur Adlyn Sofea
ENT 530 Social Media Portfolio: Worry Hat / Nur Adlyn Sofea Sherifuddin
description During the Movement Control Order which was implemented to control the outbreak of the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), there have been an increasing number of independent and small businesses in Malaysia especially among the younger audience. A local independent brand, Worry Hat has also managed to jump in the bandwagon when it was introduced in early 2020. The brand specifically offered products and service in crafting art and designing bucket hats for people to wear as a fashion statement and a sign of artistic support. The brand has yet to expand its creative line as it only operates online through small amounts of purchases in Malaysia. However, there has been encouragement from the related community and it gradually rose to the public and online attention. The social media portfolio study has allowed proper research on its existence. In this study and marketing strategy, the business has produced creative social media content to gain interaction from posting and followings which is utilized via Facebook. Students have to register the business through an official platform which is the Go Ecommerce system by MDEC and is compulsory to redirect the brand’s Facebook page, a custom website URL, social media postings and related graphics solely for the purpose of education. Overall, this study has allowed students to explore the possible opportunity and outcome of the Worry Hat business for its marketable qualities to help promote its future expansion and growth.
format Entrepreneurship Project
author Sherifuddin, Nur Adlyn Sofea
author_facet Sherifuddin, Nur Adlyn Sofea
author_sort Sherifuddin, Nur Adlyn Sofea
title ENT 530 Social Media Portfolio: Worry Hat / Nur Adlyn Sofea Sherifuddin
title_short ENT 530 Social Media Portfolio: Worry Hat / Nur Adlyn Sofea Sherifuddin
title_full ENT 530 Social Media Portfolio: Worry Hat / Nur Adlyn Sofea Sherifuddin
title_fullStr ENT 530 Social Media Portfolio: Worry Hat / Nur Adlyn Sofea Sherifuddin
title_full_unstemmed ENT 530 Social Media Portfolio: Worry Hat / Nur Adlyn Sofea Sherifuddin
title_sort ent 530 social media portfolio: worry hat / nur adlyn sofea sherifuddin
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/54083/1/54083.pdf
https://ir.uitm.edu.my/id/eprint/54083/
_version_ 1718929613677133824
score 13.211869

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