Staff View: Principles of Entrepreneurship (ENT530): Case Study: Company Analysis: Pastelsey / Afifah Nazaruddin

Principles of Entrepreneurship (ENT530): Case Study: Company Analysis: Pastelsey / Afifah Nazaruddin

The company that has been selected as our case study is Pastelsey Sdn. Bhd. It was established on May 2017 and their headquarters is located in Shah Alam, Selangor. The company currently operates in the product and services sector. Pastelsey is one of the online business that offers high quality tel...

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Main Authors:	Nazaruddin, Afifah, Abu Hanifah, Norfatihah, Kasmiri, Nur Fathehah Farhanah, Samsul Nizal, Nur Salsabila, Farhanah, Dea Shika, Samsor, Muhammad Izzuddin
Format:	Entrepreneurship Project
Language:	English
Published:	2021
Subjects:	Entrepreneurship. Risk and uncertainty Planning. Business planning. Strategic planning Universiti Teknologi MARA
Online Access:	https://ir.uitm.edu.my/id/eprint/53584/1/53584.pdf https://ir.uitm.edu.my/id/eprint/53584/
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spelling	my.uitm.ir.535842021-12-22T02:09:04Z https://ir.uitm.edu.my/id/eprint/53584/ Principles of Entrepreneurship (ENT530): Case Study: Company Analysis: Pastelsey / Afifah Nazaruddin Nazaruddin, Afifah Abu Hanifah, Norfatihah Kasmiri, Nur Fathehah Farhanah Samsul Nizal, Nur Salsabila Farhanah, Dea Shika Samsor, Muhammad Izzuddin Entrepreneurship. Risk and uncertainty Planning. Business planning. Strategic planning Universiti Teknologi MARA The company that has been selected as our case study is Pastelsey Sdn. Bhd. It was established on May 2017 and their headquarters is located in Shah Alam, Selangor. The company currently operates in the product and services sector. Pastelsey is one of the online business that offers high quality telephones and telecommunication equipment with Apples brands. The services that they provide are direct sales or walk-in and post by courier. Pastelsey promote their products by using social media like Facebook and Instagram as their main platform. That is because their target audience is youngster and student that using social media. Mostly of the resellers are student, so using social media will ease them to promote their products and gain more customers. Nowadays, every business will face a lot of challenges and problems. From this case study, we can derive the problems that companies often face. Company performance is an important element in attracting customers to use the services provided by the company. In addition, the input that can be obtained from this study is to know about the organizational structure, products, business, marketing and operating strategy of this company. Lack of marketing strategy will make this company less known by other customers. Further, the management system should be improved to improve the performance of the company. All these weaknesses can be identified with SWOT Analysis by analyzing the strengths, weaknesses, opportunities and threats of the company. Therefore, all the problems that can affect the performance of the project can be solved. At the end of this case study, we will discuss and provide some suggestions or recommendations to solve the problems faced by the company 2021 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/53584/1/53584.pdf ID53584 Nazaruddin, Afifah and Abu Hanifah, Norfatihah and Kasmiri, Nur Fathehah Farhanah and Samsul Nizal, Nur Salsabila and Farhanah, Dea Shika and Samsor, Muhammad Izzuddin (2021) Principles of Entrepreneurship (ENT530): Case Study: Company Analysis: Pastelsey / Afifah Nazaruddin. [Entrepreneurship Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Entrepreneurship. Risk and uncertainty Planning. Business planning. Strategic planning Universiti Teknologi MARA
spellingShingle	Entrepreneurship. Risk and uncertainty Planning. Business planning. Strategic planning Universiti Teknologi MARA Nazaruddin, Afifah Abu Hanifah, Norfatihah Kasmiri, Nur Fathehah Farhanah Samsul Nizal, Nur Salsabila Farhanah, Dea Shika Samsor, Muhammad Izzuddin Principles of Entrepreneurship (ENT530): Case Study: Company Analysis: Pastelsey / Afifah Nazaruddin
description	The company that has been selected as our case study is Pastelsey Sdn. Bhd. It was established on May 2017 and their headquarters is located in Shah Alam, Selangor. The company currently operates in the product and services sector. Pastelsey is one of the online business that offers high quality telephones and telecommunication equipment with Apples brands. The services that they provide are direct sales or walk-in and post by courier. Pastelsey promote their products by using social media like Facebook and Instagram as their main platform. That is because their target audience is youngster and student that using social media. Mostly of the resellers are student, so using social media will ease them to promote their products and gain more customers. Nowadays, every business will face a lot of challenges and problems. From this case study, we can derive the problems that companies often face. Company performance is an important element in attracting customers to use the services provided by the company. In addition, the input that can be obtained from this study is to know about the organizational structure, products, business, marketing and operating strategy of this company. Lack of marketing strategy will make this company less known by other customers. Further, the management system should be improved to improve the performance of the company. All these weaknesses can be identified with SWOT Analysis by analyzing the strengths, weaknesses, opportunities and threats of the company. Therefore, all the problems that can affect the performance of the project can be solved. At the end of this case study, we will discuss and provide some suggestions or recommendations to solve the problems faced by the company
format	Entrepreneurship Project
author	Nazaruddin, Afifah Abu Hanifah, Norfatihah Kasmiri, Nur Fathehah Farhanah Samsul Nizal, Nur Salsabila Farhanah, Dea Shika Samsor, Muhammad Izzuddin
author_facet	Nazaruddin, Afifah Abu Hanifah, Norfatihah Kasmiri, Nur Fathehah Farhanah Samsul Nizal, Nur Salsabila Farhanah, Dea Shika Samsor, Muhammad Izzuddin
author_sort	Nazaruddin, Afifah
title	Principles of Entrepreneurship (ENT530): Case Study: Company Analysis: Pastelsey / Afifah Nazaruddin
title_short	Principles of Entrepreneurship (ENT530): Case Study: Company Analysis: Pastelsey / Afifah Nazaruddin
title_full	Principles of Entrepreneurship (ENT530): Case Study: Company Analysis: Pastelsey / Afifah Nazaruddin
title_fullStr	Principles of Entrepreneurship (ENT530): Case Study: Company Analysis: Pastelsey / Afifah Nazaruddin
title_full_unstemmed	Principles of Entrepreneurship (ENT530): Case Study: Company Analysis: Pastelsey / Afifah Nazaruddin
title_sort	principles of entrepreneurship (ent530): case study: company analysis: pastelsey / afifah nazaruddin
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/53584/1/53584.pdf https://ir.uitm.edu.my/id/eprint/53584/
_version_	1720439833241845760
score	13.211869

Principles of Entrepreneurship (ENT530): Case Study: Company Analysis: Pastelsey / Afifah Nazaruddin

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