Business Opportunity : Medin Fragrance / Nur Asmazeera Che Ujang
Medin Fragrance provides consumers with fragrance products and services, offering a range of varieties of perfume with a distinctive style bottle and exclusive packaging that provides high customer satisfaction. My customers recognise every class of community, especially adults who want to us...
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| Main Author: | |
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/53468/1/53468.pdf https://ir.uitm.edu.my/id/eprint/53468/ |
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| Summary: | Medin Fragrance provides consumers with fragrance products and services,
offering a range of varieties of perfume with a distinctive style bottle and exclusive
packaging that provides high customer satisfaction.
My customers recognise every class of community, especially adults who want to
use a long-lasting fragrance product at an affordable price without much difficulties. I
also target the person who is busy with their job but still wants the best fragrance for
their everyday use such as office employees, lecturers and students, because I know
they were busy with their job so that they don't have time to buy perfume on the
market. So, I find website-building alternatives to buying through online purchasing.
In addition, Medin Fragrance offers a long last fragrance that provides relieve during
the day, wudhuk pleasant, healthy for all ages to use.
Over the course of the year the Medin Fragrance company has seen rapid
growth across Kuala Lumpur. Kuala Lumpur is a busy city with lots of buildings and
people living and working there. This allows the market for perfume to increase
during the year. Although there are currently might have business out there like me,
but I have my own specific products and my customer special services as well. The
marketing strategy for Medin Fragrance is to underline the quality and price of my
products. The cheap and fair price I give is because not everyone in Kuala Lumpur is
affluent or comes from the social culture of the upper class. I am assured, however,
that everyone can afford to buy my stuff. I therefore create marketing strategies that
encourage people who like fragrance products to come to my premises in particular.
Medin Fragrance's management consists of five senior employees, Mohd
Alwin as manager, Nur Zulaikha as assistant manager, Nurul Ain as administrator
(Social Media), Mohd Fauzan as marketing and Asmira as production. My staff have
a lot of company experience. I already have the product engagement strategy to
establish my brand efficiently by changing the medium, including signboard, radio,
and others. |
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