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Effects of Academic Quality and Service Quality on University Students’ Satisfaction/ Hanis Aqilah Rusnipa ... [et al.]

This study was conducted on the premise that Higher Education Institutions (HEIs) with strong reputation have superior market positions in the higher education sector. It empirically examined academic quality, service quality, and student's satisfaction in the context of HEIs. The investigation...

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Main Authors: Hashim, Marshita, Sa'ad, Shukriah, Rusnipa, Hanis Aqilah
Format: Article
Language:English
Published: UiTM Cawangan Sarawak 2021
Subjects:
Academies and learned societies (General)
Education and globalization. Education and society
Study and teaching
Online Access:https://ir.uitm.edu.my/id/eprint/53239/1/53239.pdf
https://ir.uitm.edu.my/id/eprint/53239/
https://ijsmssarawak.com/archive.html
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spelling my.uitm.ir.532392022-01-03T01:16:02Z https://ir.uitm.edu.my/id/eprint/53239/ Effects of Academic Quality and Service Quality on University Students’ Satisfaction/ Hanis Aqilah Rusnipa ... [et al.] Hashim, Marshita Sa'ad, Shukriah Rusnipa, Hanis Aqilah Academies and learned societies (General) Education and globalization. Education and society Study and teaching This study was conducted on the premise that Higher Education Institutions (HEIs) with strong reputation have superior market positions in the higher education sector. It empirically examined academic quality, service quality, and student's satisfaction in the context of HEIs. The investigation was conducted using quantitative research. Four hundred twenty-six questionnaires were collected from students in public and private HEIs in Klang Valley. Correlation analysis and multiple regression were used to analyze the influence of variables and hypotheses testing for the study. The findings showed a significant relationship between academic quality and service quality with students' satisfaction. The results show that HEIs should continue to reinvest in their resources and skills to ensure that their institutions are in a better position to meet the needs of their students and, at the same time, improve the branding and reputation of their institutions. Future studies should include other factors that may influence HEIs’ reputations (both positively and negatively). The findings may provide valuable guidelines to Malaysian HEIs in improving specific areas of academics quality and service quality. UiTM Cawangan Sarawak 2021-09-30 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/53239/1/53239.pdf ID53239 Hashim, Marshita and Sa'ad, Shukriah and Rusnipa, Hanis Aqilah (2021) Effects of Academic Quality and Service Quality on University Students’ Satisfaction/ Hanis Aqilah Rusnipa ... [et al.]. International Journal of Service Management and Sustainability ( IJSMS), 6 (2). pp. 153-174. ISSN 2550-1569 https://ijsmssarawak.com/archive.html
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Academies and learned societies (General)
Education and globalization. Education and society
Study and teaching
spellingShingle Academies and learned societies (General)
Education and globalization. Education and society
Study and teaching
Hashim, Marshita
Sa'ad, Shukriah
Rusnipa, Hanis Aqilah
Effects of Academic Quality and Service Quality on University Students’ Satisfaction/ Hanis Aqilah Rusnipa ... [et al.]
description This study was conducted on the premise that Higher Education Institutions (HEIs) with strong reputation have superior market positions in the higher education sector. It empirically examined academic quality, service quality, and student's satisfaction in the context of HEIs. The investigation was conducted using quantitative research. Four hundred twenty-six questionnaires were collected from students in public and private HEIs in Klang Valley. Correlation analysis and multiple regression were used to analyze the influence of variables and hypotheses testing for the study. The findings showed a significant relationship between academic quality and service quality with students' satisfaction. The results show that HEIs should continue to reinvest in their resources and skills to ensure that their institutions are in a better position to meet the needs of their students and, at the same time, improve the branding and reputation of their institutions. Future studies should include other factors that may influence HEIs’ reputations (both positively and negatively). The findings may provide valuable guidelines to Malaysian HEIs in improving specific areas of academics quality and service quality.
format Article
author Hashim, Marshita
Sa'ad, Shukriah
Rusnipa, Hanis Aqilah
author_facet Hashim, Marshita
Sa'ad, Shukriah
Rusnipa, Hanis Aqilah
author_sort Hashim, Marshita
title Effects of Academic Quality and Service Quality on University Students’ Satisfaction/ Hanis Aqilah Rusnipa ... [et al.]
title_short Effects of Academic Quality and Service Quality on University Students’ Satisfaction/ Hanis Aqilah Rusnipa ... [et al.]
title_full Effects of Academic Quality and Service Quality on University Students’ Satisfaction/ Hanis Aqilah Rusnipa ... [et al.]
title_fullStr Effects of Academic Quality and Service Quality on University Students’ Satisfaction/ Hanis Aqilah Rusnipa ... [et al.]
title_full_unstemmed Effects of Academic Quality and Service Quality on University Students’ Satisfaction/ Hanis Aqilah Rusnipa ... [et al.]
title_sort effects of academic quality and service quality on university students’ satisfaction/ hanis aqilah rusnipa ... [et al.]
publisher UiTM Cawangan Sarawak
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/53239/1/53239.pdf
https://ir.uitm.edu.my/id/eprint/53239/
https://ijsmssarawak.com/archive.html
_version_ 1720983244565905408
score 13.211869

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