Factors that affecting customers' choice of travel agent at Kota Kinabalu, Sabah / Nur Ezzatina Jamran

Purpose of this study is to determine the factors that affecting consumers' choice of travel agencies at Kota Kinabalu City. Nowadays, consumer's preferences are very important for the marketers. There are few factors that can affect consumers' choice of travel agencies which is agenc...

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Bibliographic Details
Main Author: Jamran, Nur Ezzatina
Format: Student Project
Language:English
Published: Bachelor Of Business Administrations (HONS) Marketing 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/52885/1/52885.pdf
https://ir.uitm.edu.my/id/eprint/52885/
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