Cover Image

Principles of Entrepreneurship (ENT530): Social Media Portfolio: Sollado / Nik Nurul Iffah Nik Abdullah Zawawi

Sollado is a company that was just established in 2020. Sollado is a company that produces sambal-based food products in general. The company focuses on the production of high-quality food products and pays attention to the needs of customers in producing original and unique sambal recipes. Currentl...

Full description

Saved in:
Bibliographic Details
Main Author: Nik Abdullah Zawawi, Nik Nurul Iffah
Format: Entrepreneurship Project
Language:English
Published: 2021
Subjects:
Entrepreneurship. Risk and uncertainty
Facebook
Melaka
Universiti Teknologi MARA
Nutrition. Foods and food supply
Online Access:https://ir.uitm.edu.my/id/eprint/52766/1/52766.pdf
https://ir.uitm.edu.my/id/eprint/52766/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.52766
record_format eprints
spelling my.uitm.ir.527662021-12-08T01:20:20Z https://ir.uitm.edu.my/id/eprint/52766/ Principles of Entrepreneurship (ENT530): Social Media Portfolio: Sollado / Nik Nurul Iffah Nik Abdullah Zawawi Nik Abdullah Zawawi, Nik Nurul Iffah Entrepreneurship. Risk and uncertainty Facebook Melaka Universiti Teknologi MARA Nutrition. Foods and food supply Sollado is a company that was just established in 2020. Sollado is a company that produces sambal-based food products in general. The company focuses on the production of high-quality food products and pays attention to the needs of customers in producing original and unique sambal recipes. Currently, Sollado focuses on sambal products that are famous and originate from Yogyakarta, Indonesia, namely Geprek. The customer target for the company is broad, where it does not take into account the age factor but is narrowed down to individuals who are fond of the spicy taste in their cuisine. In addition, Sollado also focuses on fans of Indonesian food such as Ayam Geprek, where they can get sambal that has a similar taste to Indonesian sambal in the local market. The platform that has been used by the Sollado company is social media such as Facebook. In terms of payment method, this company uses cash on delivery and delivery using postage. This kind of platform is important for this company to further develop its branding and products in the market. In addition, social media platforms are important because Sollado is able to connect with their customers easily, as well as getting feedback from them about the products. Moreover, Sollado uses hard sell and soft sell in promoting products. Using these copywriting techniques will help attract customers' interest in the product being promoted more effectively. Each post made has information about the product and the price to make it convenient for customers to know about Sollado products. 2021 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/52766/1/52766.pdf ID52766 Nik Abdullah Zawawi, Nik Nurul Iffah (2021) Principles of Entrepreneurship (ENT530): Social Media Portfolio: Sollado / Nik Nurul Iffah Nik Abdullah Zawawi. [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Facebook
Melaka
Universiti Teknologi MARA
Nutrition. Foods and food supply
spellingShingle Entrepreneurship. Risk and uncertainty
Facebook
Melaka
Universiti Teknologi MARA
Nutrition. Foods and food supply
Nik Abdullah Zawawi, Nik Nurul Iffah
Principles of Entrepreneurship (ENT530): Social Media Portfolio: Sollado / Nik Nurul Iffah Nik Abdullah Zawawi
description Sollado is a company that was just established in 2020. Sollado is a company that produces sambal-based food products in general. The company focuses on the production of high-quality food products and pays attention to the needs of customers in producing original and unique sambal recipes. Currently, Sollado focuses on sambal products that are famous and originate from Yogyakarta, Indonesia, namely Geprek. The customer target for the company is broad, where it does not take into account the age factor but is narrowed down to individuals who are fond of the spicy taste in their cuisine. In addition, Sollado also focuses on fans of Indonesian food such as Ayam Geprek, where they can get sambal that has a similar taste to Indonesian sambal in the local market. The platform that has been used by the Sollado company is social media such as Facebook. In terms of payment method, this company uses cash on delivery and delivery using postage. This kind of platform is important for this company to further develop its branding and products in the market. In addition, social media platforms are important because Sollado is able to connect with their customers easily, as well as getting feedback from them about the products. Moreover, Sollado uses hard sell and soft sell in promoting products. Using these copywriting techniques will help attract customers' interest in the product being promoted more effectively. Each post made has information about the product and the price to make it convenient for customers to know about Sollado products.
format Entrepreneurship Project
author Nik Abdullah Zawawi, Nik Nurul Iffah
author_facet Nik Abdullah Zawawi, Nik Nurul Iffah
author_sort Nik Abdullah Zawawi, Nik Nurul Iffah
title Principles of Entrepreneurship (ENT530): Social Media Portfolio: Sollado / Nik Nurul Iffah Nik Abdullah Zawawi
title_short Principles of Entrepreneurship (ENT530): Social Media Portfolio: Sollado / Nik Nurul Iffah Nik Abdullah Zawawi
title_full Principles of Entrepreneurship (ENT530): Social Media Portfolio: Sollado / Nik Nurul Iffah Nik Abdullah Zawawi
title_fullStr Principles of Entrepreneurship (ENT530): Social Media Portfolio: Sollado / Nik Nurul Iffah Nik Abdullah Zawawi
title_full_unstemmed Principles of Entrepreneurship (ENT530): Social Media Portfolio: Sollado / Nik Nurul Iffah Nik Abdullah Zawawi
title_sort principles of entrepreneurship (ent530): social media portfolio: sollado / nik nurul iffah nik abdullah zawawi
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/52766/1/52766.pdf
https://ir.uitm.edu.my/id/eprint/52766/
_version_ 1718929539187343360
score 13.211869

Similar Items