Case Study : Cintaku Pastry Company / Wan Asmaa Emylin Wan Razali

The product of cintaku pastry has successfully created and established the company Cintaku pastry (cake) with the identity of cakes that have various local flavors so that the increase in the value of the company is increasing because it can make cintaku pastry (cake shop) known throughout Malays...

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Main Author: Wan Razali, Wan Asmaa Emylin
Format: Entrepreneurship Project
Language:English
Published: 2021
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/52579/1/52579.pdf
https://ir.uitm.edu.my/id/eprint/52579/
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spelling my.uitm.ir.525792021-12-03T07:32:29Z https://ir.uitm.edu.my/id/eprint/52579/ Case Study : Cintaku Pastry Company / Wan Asmaa Emylin Wan Razali Wan Razali, Wan Asmaa Emylin Success in business. Performance Baking. Confectionery Desserts, pies, and puddings. Pastry Food service The product of cintaku pastry has successfully created and established the company Cintaku pastry (cake) with the identity of cakes that have various local flavors so that the increase in the value of the company is increasing because it can make cintaku pastry (cake shop) known throughout Malaysia. The marketing manager at cintaku pastry company is Ayu Asyikin Mat Nor. She has also stated that cintaku pastry, which is cake and bakery, was introduced in 1999 and in the beginning, cintaku pastry was only to be a company that gave birth to an industry that continues to develop. This is an individual task where students must identify a company entrepreneur for a case study and to know or identify about the competencies of an entrepreneur personalized based on student preferences. Based on this case study that I chose, Ayu Asyikin Mat Nor I chose as an entrepreneur who will be evaluated based on its main characteristics and goals efficiency and determination of personal entrepreneurship. Therefore, her personal background will be shared to see how a woman entrepreneur Ayu Asyikin carved her path or experience to become a successful business women in the industry wither cakes and bread. With this, sees and acts on opportunities, persistence, commitment to work contract and self-confidence that is efficient in maintaining order and acting on something that happens such as obstacles that affect a company and also take steps to help other jobs. And the high quality of cake products are some of the issues that keep an entrepreneur thriving. 2021-09-07 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/52579/1/52579.pdf ID52579 Wan Razali, Wan Asmaa Emylin (2021) Case Study : Cintaku Pastry Company / Wan Asmaa Emylin Wan Razali. [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Success in business. Performance
Baking. Confectionery
Desserts, pies, and puddings. Pastry
Food service
spellingShingle Success in business. Performance
Baking. Confectionery
Desserts, pies, and puddings. Pastry
Food service
Wan Razali, Wan Asmaa Emylin
Case Study : Cintaku Pastry Company / Wan Asmaa Emylin Wan Razali
description The product of cintaku pastry has successfully created and established the company Cintaku pastry (cake) with the identity of cakes that have various local flavors so that the increase in the value of the company is increasing because it can make cintaku pastry (cake shop) known throughout Malaysia. The marketing manager at cintaku pastry company is Ayu Asyikin Mat Nor. She has also stated that cintaku pastry, which is cake and bakery, was introduced in 1999 and in the beginning, cintaku pastry was only to be a company that gave birth to an industry that continues to develop. This is an individual task where students must identify a company entrepreneur for a case study and to know or identify about the competencies of an entrepreneur personalized based on student preferences. Based on this case study that I chose, Ayu Asyikin Mat Nor I chose as an entrepreneur who will be evaluated based on its main characteristics and goals efficiency and determination of personal entrepreneurship. Therefore, her personal background will be shared to see how a woman entrepreneur Ayu Asyikin carved her path or experience to become a successful business women in the industry wither cakes and bread. With this, sees and acts on opportunities, persistence, commitment to work contract and self-confidence that is efficient in maintaining order and acting on something that happens such as obstacles that affect a company and also take steps to help other jobs. And the high quality of cake products are some of the issues that keep an entrepreneur thriving.
format Entrepreneurship Project
author Wan Razali, Wan Asmaa Emylin
author_facet Wan Razali, Wan Asmaa Emylin
author_sort Wan Razali, Wan Asmaa Emylin
title Case Study : Cintaku Pastry Company / Wan Asmaa Emylin Wan Razali
title_short Case Study : Cintaku Pastry Company / Wan Asmaa Emylin Wan Razali
title_full Case Study : Cintaku Pastry Company / Wan Asmaa Emylin Wan Razali
title_fullStr Case Study : Cintaku Pastry Company / Wan Asmaa Emylin Wan Razali
title_full_unstemmed Case Study : Cintaku Pastry Company / Wan Asmaa Emylin Wan Razali
title_sort case study : cintaku pastry company / wan asmaa emylin wan razali
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/52579/1/52579.pdf
https://ir.uitm.edu.my/id/eprint/52579/
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score 13.211869