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Principles of Entrepreneurship (ENT530): Case Study: Nur Mai Fantastic Trading / Norhidayah Nor Azlan … [et al.]

Nur Mai Fantastic Trading is a home bakery founded by Nur Maisarah Binti Nasb in 2012. Batu Kikir was chosen as Nur Maisarah's home bakery because it is one of Negeri Sembilan's most strategic places. Her business became one of the best and most well-known bakeries in Negeri Sembilan as a...

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Main Authors: Nor Azlan, Norhidayah, Mat Isa, Fatin Athirah, Ma’soad, Nur Farhana, Azman, Dania Qistina
Format: Entrepreneurship Project
Language:English
Published: 2021
Subjects:
Entrepreneurship. Risk and uncertainty
Universiti Teknologi MARA
Baking. Confectionery
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Online Access:https://ir.uitm.edu.my/id/eprint/52478/1/52478.pdf
https://ir.uitm.edu.my/id/eprint/52478/
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spelling my.uitm.ir.524782021-12-08T02:48:14Z https://ir.uitm.edu.my/id/eprint/52478/ Principles of Entrepreneurship (ENT530): Case Study: Nur Mai Fantastic Trading / Norhidayah Nor Azlan … [et al.] Nor Azlan, Norhidayah Mat Isa, Fatin Athirah Ma’soad, Nur Farhana Azman, Dania Qistina Entrepreneurship. Risk and uncertainty Universiti Teknologi MARA Baking. Confectionery Cookies Nur Mai Fantastic Trading is a home bakery founded by Nur Maisarah Binti Nasb in 2012. Batu Kikir was chosen as Nur Maisarah's home bakery because it is one of Negeri Sembilan's most strategic places. Her business became one of the best and most well-known bakeries in Negeri Sembilan as a factor of its strategic location. Nur Mai Fantastic Trading offers a food-based product, and there are at least seven types of different food that they offer at an affordable price, including brownies, bread buns, cookies, cream puffs, and cheese tarts. Brownies were their major product. They sold cookies such as semperit and sweet cookies during the Hari Raya Festival, which are exclusively accessible during Hari Raya. Nur Mai Fantastic Trading promotes its business using social media channels such as Instagram and WhatsApp. They've been updating their social media products every two days. There are numerous benefits to using social media, one of which is that it may attract people's attention to purchase their cookies and brownies. The owner, who is also a chef, has taken the initiative to attend training once every six months. Its purpose is to assist the business in having a diverse menu. The training has also aided the owner in enhancing and broadening her or her knowledge of the bakery industry. The high taste and high quality of products have always been their main strategy to retain their customers. The goal is to grow her business in the future to help more people by providing more jobs. 2021 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/52478/1/52478.pdf ID52478 Nor Azlan, Norhidayah and Mat Isa, Fatin Athirah and Ma’soad, Nur Farhana and Azman, Dania Qistina (2021) Principles of Entrepreneurship (ENT530): Case Study: Nur Mai Fantastic Trading / Norhidayah Nor Azlan … [et al.]. [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Universiti Teknologi MARA
Baking. Confectionery
Cookies
spellingShingle Entrepreneurship. Risk and uncertainty
Universiti Teknologi MARA
Baking. Confectionery
Cookies
Nor Azlan, Norhidayah
Mat Isa, Fatin Athirah
Ma’soad, Nur Farhana
Azman, Dania Qistina
Principles of Entrepreneurship (ENT530): Case Study: Nur Mai Fantastic Trading / Norhidayah Nor Azlan … [et al.]
description Nur Mai Fantastic Trading is a home bakery founded by Nur Maisarah Binti Nasb in 2012. Batu Kikir was chosen as Nur Maisarah's home bakery because it is one of Negeri Sembilan's most strategic places. Her business became one of the best and most well-known bakeries in Negeri Sembilan as a factor of its strategic location. Nur Mai Fantastic Trading offers a food-based product, and there are at least seven types of different food that they offer at an affordable price, including brownies, bread buns, cookies, cream puffs, and cheese tarts. Brownies were their major product. They sold cookies such as semperit and sweet cookies during the Hari Raya Festival, which are exclusively accessible during Hari Raya. Nur Mai Fantastic Trading promotes its business using social media channels such as Instagram and WhatsApp. They've been updating their social media products every two days. There are numerous benefits to using social media, one of which is that it may attract people's attention to purchase their cookies and brownies. The owner, who is also a chef, has taken the initiative to attend training once every six months. Its purpose is to assist the business in having a diverse menu. The training has also aided the owner in enhancing and broadening her or her knowledge of the bakery industry. The high taste and high quality of products have always been their main strategy to retain their customers. The goal is to grow her business in the future to help more people by providing more jobs.
format Entrepreneurship Project
author Nor Azlan, Norhidayah
Mat Isa, Fatin Athirah
Ma’soad, Nur Farhana
Azman, Dania Qistina
author_facet Nor Azlan, Norhidayah
Mat Isa, Fatin Athirah
Ma’soad, Nur Farhana
Azman, Dania Qistina
author_sort Nor Azlan, Norhidayah
title Principles of Entrepreneurship (ENT530): Case Study: Nur Mai Fantastic Trading / Norhidayah Nor Azlan … [et al.]
title_short Principles of Entrepreneurship (ENT530): Case Study: Nur Mai Fantastic Trading / Norhidayah Nor Azlan … [et al.]
title_full Principles of Entrepreneurship (ENT530): Case Study: Nur Mai Fantastic Trading / Norhidayah Nor Azlan … [et al.]
title_fullStr Principles of Entrepreneurship (ENT530): Case Study: Nur Mai Fantastic Trading / Norhidayah Nor Azlan … [et al.]
title_full_unstemmed Principles of Entrepreneurship (ENT530): Case Study: Nur Mai Fantastic Trading / Norhidayah Nor Azlan … [et al.]
title_sort principles of entrepreneurship (ent530): case study: nur mai fantastic trading / norhidayah nor azlan … [et al.]
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/52478/1/52478.pdf
https://ir.uitm.edu.my/id/eprint/52478/
_version_ 1718929526639034368
score 13.211869

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