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Social media engagement: factor motivate audiences participation on Zafesha Facebook advertising post / Mohammad Arif Hanafi Sadan

Social media begin to expand and it could be powerful marketing platform if business owner can utilize it. In order to utilize social media, marketeers have to know the key factor to bring it success. By using Facebook Ads (FB ads) platform can boost advertising for some products, more efficient tha...

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Main Author: Sadan, Mohammad Arif Hanafi
Format: Student Project
Language:English
Published: 2018
Subjects:
Social aspects. Social marketing
Telemarketing. Internet marketing
Advertising
Online Access:https://ir.uitm.edu.my/id/eprint/52319/1/52319.pdf
https://ir.uitm.edu.my/id/eprint/52319/
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record_format eprints
spelling my.uitm.ir.523192021-12-08T08:28:32Z https://ir.uitm.edu.my/id/eprint/52319/ Social media engagement: factor motivate audiences participation on Zafesha Facebook advertising post / Mohammad Arif Hanafi Sadan Sadan, Mohammad Arif Hanafi Social aspects. Social marketing Telemarketing. Internet marketing Advertising Social media begin to expand and it could be powerful marketing platform if business owner can utilize it. In order to utilize social media, marketeers have to know the key factor to bring it success. By using Facebook Ads (FB ads) platform can boost advertising for some products, more efficient than Television advertising. It is because Facebook have billions of active users. By using Facebook ads, it will much cost saving rather than other media, but if marketeers don't know how to tackle the bidding algorithm, it could be expensive. By adapting user and gratification theory, this study main purpose is to find out what is the most motivating factor that influences user to keep engaging with business Facebook advert. If we master that most influence factor, we can produce the most quality advertising. And then, with high quality content, we can tackle the problem of low rate of post engagement and also improve the Faebook ads campaign quality, indirectly reduce the cost of Facebook Ads. Low cost of advertising will lead to higher profit margin. This study was using quantitative method to analyze the data collected. The results were analyzed by using Statistical Packages for social Science (SPSS) version 22.0 to get the frequency, mean, and correlation & regression. Overall, the result shows that all of the variables have positive relationship with the dependent variables, but only two of them are significant for this study. 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/52319/1/52319.pdf ID52319 Sadan, Mohammad Arif Hanafi (2018) Social media engagement: factor motivate audiences participation on Zafesha Facebook advertising post / Mohammad Arif Hanafi Sadan. [Student Project]
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Social aspects. Social marketing
Telemarketing. Internet marketing
Advertising
spellingShingle Social aspects. Social marketing
Telemarketing. Internet marketing
Advertising
Sadan, Mohammad Arif Hanafi
Social media engagement: factor motivate audiences participation on Zafesha Facebook advertising post / Mohammad Arif Hanafi Sadan
description Social media begin to expand and it could be powerful marketing platform if business owner can utilize it. In order to utilize social media, marketeers have to know the key factor to bring it success. By using Facebook Ads (FB ads) platform can boost advertising for some products, more efficient than Television advertising. It is because Facebook have billions of active users. By using Facebook ads, it will much cost saving rather than other media, but if marketeers don't know how to tackle the bidding algorithm, it could be expensive. By adapting user and gratification theory, this study main purpose is to find out what is the most motivating factor that influences user to keep engaging with business Facebook advert. If we master that most influence factor, we can produce the most quality advertising. And then, with high quality content, we can tackle the problem of low rate of post engagement and also improve the Faebook ads campaign quality, indirectly reduce the cost of Facebook Ads. Low cost of advertising will lead to higher profit margin. This study was using quantitative method to analyze the data collected. The results were analyzed by using Statistical Packages for social Science (SPSS) version 22.0 to get the frequency, mean, and correlation & regression. Overall, the result shows that all of the variables have positive relationship with the dependent variables, but only two of them are significant for this study.
format Student Project
author Sadan, Mohammad Arif Hanafi
author_facet Sadan, Mohammad Arif Hanafi
author_sort Sadan, Mohammad Arif Hanafi
title Social media engagement: factor motivate audiences participation on Zafesha Facebook advertising post / Mohammad Arif Hanafi Sadan
title_short Social media engagement: factor motivate audiences participation on Zafesha Facebook advertising post / Mohammad Arif Hanafi Sadan
title_full Social media engagement: factor motivate audiences participation on Zafesha Facebook advertising post / Mohammad Arif Hanafi Sadan
title_fullStr Social media engagement: factor motivate audiences participation on Zafesha Facebook advertising post / Mohammad Arif Hanafi Sadan
title_full_unstemmed Social media engagement: factor motivate audiences participation on Zafesha Facebook advertising post / Mohammad Arif Hanafi Sadan
title_sort social media engagement: factor motivate audiences participation on zafesha facebook advertising post / mohammad arif hanafi sadan
publishDate 2018
url https://ir.uitm.edu.my/id/eprint/52319/1/52319.pdf
https://ir.uitm.edu.my/id/eprint/52319/
_version_ 1718929524205289472
score 13.211869

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