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Technology Entrepreneurship Project (ENT 600) : Nike / Muhamad Shahrul Amran

In this case study report, we have analysed the background company of Nike. Nike Company has been chosen causes it is one of the biggest and well-known sport brands in the world. So, I have undergone the research on this company based on theories and needs of their customers. The method that contain...

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Main Author: Amran, Muhamad Shahrul
Format: Entrepreneurship Project
Language:English
Published: 2021
Subjects:
Business
Industrial research. Research and development
Online Access:https://ir.uitm.edu.my/id/eprint/52285/1/52285.pdf
https://ir.uitm.edu.my/id/eprint/52285/
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spelling my.uitm.ir.522852021-10-27T02:56:48Z https://ir.uitm.edu.my/id/eprint/52285/ Technology Entrepreneurship Project (ENT 600) : Nike / Muhamad Shahrul Amran Amran, Muhamad Shahrul Business Industrial research. Research and development In this case study report, we have analysed the background company of Nike. Nike Company has been chosen causes it is one of the biggest and well-known sport brands in the world. So, I have undergone the research on this company based on theories and needs of their customers. The method that contains in this report is based on analysis of Customers Trends Canvas marketing strategy, innovation of footwear type and also SWOT analysis. The strength and weakness of this company can be identifying. By referring on this information, we develop based on society concerns on their problems. In this case, I have chosen one Nike product which is NikeGRIP socks as my subject to be innovate to become a better product that fulfil customer satisfaction and solve the problems that they faced when wear this product. By observing the result of data and finding that has been done, it shows that this NikeGRIP socks have a few problems and negative feedback from their customers which when feel the discomfort and affected some part of their body especially ankle. Therefore, to overcome such problems, I have recommended few innovations for this sock to compete in the market. This new innovation will be able to satisfy the human need in protecting their foot from the risk of injury. Apart from that, the additional features will be able to reducing their daily life problems. 2021-10-14 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/52285/1/52285.pdf ID52285 Amran, Muhamad Shahrul (2021) Technology Entrepreneurship Project (ENT 600) : Nike / Muhamad Shahrul Amran. [Entrepreneurship Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Business
Industrial research. Research and development
spellingShingle Business
Industrial research. Research and development
Amran, Muhamad Shahrul
Technology Entrepreneurship Project (ENT 600) : Nike / Muhamad Shahrul Amran
description In this case study report, we have analysed the background company of Nike. Nike Company has been chosen causes it is one of the biggest and well-known sport brands in the world. So, I have undergone the research on this company based on theories and needs of their customers. The method that contains in this report is based on analysis of Customers Trends Canvas marketing strategy, innovation of footwear type and also SWOT analysis. The strength and weakness of this company can be identifying. By referring on this information, we develop based on society concerns on their problems. In this case, I have chosen one Nike product which is NikeGRIP socks as my subject to be innovate to become a better product that fulfil customer satisfaction and solve the problems that they faced when wear this product. By observing the result of data and finding that has been done, it shows that this NikeGRIP socks have a few problems and negative feedback from their customers which when feel the discomfort and affected some part of their body especially ankle. Therefore, to overcome such problems, I have recommended few innovations for this sock to compete in the market. This new innovation will be able to satisfy the human need in protecting their foot from the risk of injury. Apart from that, the additional features will be able to reducing their daily life problems.
format Entrepreneurship Project
author Amran, Muhamad Shahrul
author_facet Amran, Muhamad Shahrul
author_sort Amran, Muhamad Shahrul
title Technology Entrepreneurship Project (ENT 600) : Nike / Muhamad Shahrul Amran
title_short Technology Entrepreneurship Project (ENT 600) : Nike / Muhamad Shahrul Amran
title_full Technology Entrepreneurship Project (ENT 600) : Nike / Muhamad Shahrul Amran
title_fullStr Technology Entrepreneurship Project (ENT 600) : Nike / Muhamad Shahrul Amran
title_full_unstemmed Technology Entrepreneurship Project (ENT 600) : Nike / Muhamad Shahrul Amran
title_sort technology entrepreneurship project (ent 600) : nike / muhamad shahrul amran
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/52285/1/52285.pdf
https://ir.uitm.edu.my/id/eprint/52285/
_version_ 1715193414101762048
score 13.211869

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